Purpose-led, global sailing championship SailGP has announced British car brand Range Rover as the new title partner of French Riviera Sail Grand Prix.
Under terms of the agreement, the event, which takes place from 10th September to 12th September 2022, will be officially known as the Range Rover France Sail Grand Prix.
Additionally, Range Rover will also serve as an official partner of the France SailGP Team.
To celebrate the partnership, Range Rover owners across Europe will have the opportunity to visit Range Rover House. Located in the harbour of Saint-Tropez, Range Rover House will be open to owners on an invitation-only basis from 10th September to 11th September. It will feature a hospitality offering with curated on water experiences, giving guests the chance to get close to the action as the teams battle for the win.
In line with SailGP’s sustainability philosophy and initiatives, Range Rover will also offer guests the opportunity to get behind the wheel of the new Range Rover SV extended range plug-in electric hybrid.
Sir Russell Coutts, SailGP CEO, said, “We are incredibly excited to welcome Range Rover, such a prestigious brand as a SailGP partner; this is a testament of how SailGP continues to go from strength to strength. Both Range Rover and SailGP share a desire to drive positive change, reimagining the benchmark of luxury by leading in quality and sustainability.
“I can’t think of a better location than Saint-Tropez for Range Rover to showcase this exciting new partnership and we look forward to welcoming all guests to Range Rover House, which will provide amazing views of our stadium racing right on the edge of the racecourse.”
Laura Wood, Head of Range Rover Brand & Partnerships, added, “It’s fantastic to be back on the water in France with SailGP. Our Range Rover owners and friends travel the world on road and on sea, so this is an incredibly exciting partnership.
“We have enjoyed a long association with sailing over many years, but we’re particularly excited by SailGP and its commitment to being the first climate positive sports and entertainment property. It is great to be able to invite our Range Rover owners to experience SailGP first hand through Range Rover House.”
The Range Rover France Sail Grand Prix is the fifth SailGP event of the year, following on from races in Bermuda, Chicago, Plymouth and Copenhagen. The Australia SailGP Team currently sit top of the championship standings.
Image: Shutterstock
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