Global racing league SailGP has announced a 10-season extension and expansion with Swiss watchmaker Rolex.
The new deal will see Rolex continue as the global presenting partner and the exclusive official timepiece of the championship until the end of Season 13.
Rolex joined as a presenting partner from the launch of climate-focused sailing league in 2018.
The expanded partnership means Rolex will also become the title partner for the Season 4 opening event – Rolex United States Sail Grand Prix | Chicago at Navy Pier – which takes place on June 16th to 17th 2023.
Rolex will also continue as presenting partner of SailGP’s docuseries Racing on the Edge, which takes fans behind the scenes of the global championship.
SailGP CEO Russell Coutts, said, “SailGP is only in our third season and this long-term partnership shows the value we are continuing to create for our partners. Rolex has been an integral part of the success of our championship from the outset and we are honoured to continue this exciting journey together.”
Rolex Director of Communication & Image, Arnaud Boetsch, added, “Rolex has long supported those who go above and beyond to drive innovation and positive change. The Swiss brand’s involvement with yachting stretches back 65 years, during which time it has forged deep-rooted connections with elite organizations and individuals at the forefront of the sport.
“The unrelenting pursuit of excellence, together with the marriage of human achievement and technical development, as well as the fierce team spirit required to succeed, make Rolex a natural partner of SailGP.”
SailGP’s third season continues later this month at the KPMG Australia Sail Grand Prix, Sydney on February 18th to 19th 2023.
