The Great Britain SailGP team has secured a three-year sponsorship deal with international airline Emirates.
Under the agreement, Emirates will become the team’s first-ever title sponsor as it continues to compete in climate-focused boat racing series SailGP.
The new partnership will officially begin at the KPMG Australia Sail Grand Prix on Sydney Harbour, which will take place on February 18th to 19th 2023.
The agreement will see Emirates’ signature ‘Fly Better’ logo appear on the Great Britain F50 race boat, with prominent branding on the centre of the wing and hull. The airline’s logo will also be printed on the front and back of the team’s clothing, sailing apparel and equipment.
President of Emirates Airline Sir Tim Clark, said, “We’re delighted to announce our new partnership with one of the world’s most successful sailing teams. Emirates and the Great Britain SailGP Team share common values, ambitions, and drive – making this partnership a natural fit. Together, we’ll take the sport to new levels, bring fans closer to the action, and deliver world-class experiences to customers worldwide.
“We also look forward to working closely with our partners on joint sustainability initiatives that will truly make an impact – on and off the water.”
Emirates Great Britain SailGP Team CEO and driver Sir Ben Ainslie, added, “The Great Britain team and I are thrilled to have Emirates, one of the most iconic sporting brands in the world, on board this journey with us.
“Sport has the ability to inspire like nothing else. At a time where the SailGP league is seeing unprecedented growth in the form of new race locations, teams, owners, and Season 4’s calendar revealing a strong continuation of this trend, together as partners we will be able to take both the team and the sport to new heights.
“This is a pinnacle partnership, one that brings both commercial value as well as supports our sustainability ambitions to support three million young people to take climate action.”
