SailGP’s immersive 3D full screen takeover of Piccadilly Lights, which sees the F50 fleet jump out of the screen, has launched in London.
The week-long campaign on the largest advertising display in Europe was launched as the league prepares to kick off its European leg, starting with Saint-Tropez on 9th September. From there, the league will visit Taranto on 23rd September and Cadiz on 14th October.
The 3D takeover includes footage of Ben Ainslie’s British team going head to head with Tom Slingsby’s green and gold Australian F50, and will run from 28th August to 3rd September.
Emirates GBR strategist Hannah Mills was joined with fellow Emirates GBR athlete Matt Gotrel as the campaign got underway, with both Mills and Gotrel arriving in Piccadilly Circus in full race kit.
The Piccadilly Lights activation also celebrates SailGP’s new UK broadcast deal with ITV.
Hannah Mills, Two-time World Champion and Emirates GBR Strategist, said, “As athletes, our actions can have a real impact and influence others. I’m passionate about using that platform to get people involved in both sport and sustainability, which is the core of SailGP.”
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