FEVO SPORT INDUSTRY AWARDS 2024 ENTRIES OPEN

This award is open to any agency with a significant focus and body of work in sport that has displayed consistent excellence across multiple clients.

• The Agency of the Year does not have to be a multi-service agency, entries will be assessed on the agency’s performance relative to its offering
• Agencies must be either based in or significantly active within the UK
• This category will be judged on work completed between 1st December 2022 and 30th November 2023
• The entire Judging Process is fully overseen by EY, and all information submitted is kept strictly confidential
• Agencies with a specialism in a particular area, or for those agencies who would like to enter a department within their agency that has delivered exceptional work, should also consider entering Specialist Agency of the Year.

This award is open to any organisation that has delivered exceptional work on any or multiple social media platforms over a significant period of time.

• This award takes into account both in-house and agency teams who have delivered single projects, multiple campaigns or maintain high-quality output throughout an extended period of time.
• Entrants could include, but is not limited to, sports organisations or brands that have i) maintained consistently high levels of output over an extended period of time, whether reactionary or business as usual i) delivered a social media campaign centred around a specific event, competition tournament ii) delivered multiple campaigns throughout the year iv) met the needs of their audience by expanding into new platforms, formats or content
• Where the entrant is an agency team, work on behalf a single client must be submitted rather than multiple clients
• Entry organisation must be either based in or significantly active within the UK
• This category is open to non-sport brands that sponsor sport events or properties
• Entrants should be able to demonstrate a body of work within sport that benefits business objectives
• Entrants should demonstrate an impact on the UK audience – where global results are included, UK results must be specified
• The entire Judging Process is fully overseen by EY, and all information submitted is kept strictly confidential

This award is open to any organisation that currently operates a direct-to-consumer OTT streaming platform in sport.

• This award takes into account any sports organisation that currently operates a direct-to-consumer platform that hosts either live or on-demand content
• Entrants can include, but are not limited to, i) teams and clubs ii) leagues and competitions iii) federations and governing bodies iv) events and venues v) streaming platforms and broadcasters
• Entry organisation must be either based in or significantly active within the UK
• Entrants should be able to demonstrate how the platform benefits its target audience
• Entrants should demonstrate an impact on the UK audience – where global results are included, UK results must be specified
• The entire Judging Process is fully overseen by EY, and all information submitted is kept strictly confidential

This award is open to any brand that has created or commissioned high quality, sports-related content.

• The content can be a standalone piece of content or part of a series of any length or format; it can be designed for and used across all, any, or a combination of owned, earned and paid media platforms
• The content must engage with its target audience in a creative and effective way
• This category can include non-endemic brands that have partnered with a sports organisation
• The content should showcase an original idea and achieve significant reach relative to the size of campaign and/or the production budget
• The content must have been active within the UK but can also have been present across other international markets and territories
• Entrants will be considered from either side of the partnership
• Entrants should be able to demonstrate a body of work within sport that benefits the brand or sponsor’s business objectives
• Entrants should demonstrate an impact on the UK audience – where global results are included, UK results must be specified
• Entries produced or commissioned by a rightsholder with no brand involvement should consider entering the Original Content Award
• The entire Judging Process is fully overseen by EY, and all information submitted is kept strictly confidential

This award is open to any organisation that has delivered a standout campaign connected to sport, that has demonstrated creativity and originality across multiple marketing platforms, reverberating throughout the industry and beyond.

• Entries should demonstrate why they should be considered the standout campaign in the industry
• Standout elements of a campaign can also be entered separately into other categories including, but not limited to, Best on Social, Fan Engagement Award, Event of the Year, Partnership Award, Branded Content Award or Original Content Award
• This is open to organisations and activations that have occurred globally
• The entire judging process is fully overseen by EY, and all information submitted is kept strictly confidential

This award is open to any organisation with a programme or campaign focused on driving sustainable practices to deliver environmental benefits through sport.

This award is open to any organisation that has used experiential marketing to create a closer bond with the target audience in order to drive a specific objective.

• The experience, or series of experiences, can be aimed towards a small, private audience or on a mass scale
• The experience should either directly involve or be closely observed by the target audience in a physical scenario, however, entries with some degree of digital integration will also be considered
• Entrants could include, but are not limited to, organisations that are attempting to i) promote a key message or a change in customer behaviour ii) drive customer loyalty iii) engage a fanbase iv) increase acquisition
• The experience must have been based, or significantly active, within the UK. However, information submitted does not necessarily have to relate to work undertaken within the UK in its entirety
• The entire judging process is fully overseen by EY, and all information submitted is kept strictly confidential

This award is open to any standalone live sports event – either in person, virtual or hybrid – that features elite athletes.

• The event may or may not form part of a wider league or series of events. Entrants could be; i) a tournament; ii) a standalone fixture (e.g. a match, race, fight or more) or; iii) single or multisport events
• Entrants may also be virtual experiences where athletes compete online or via digital means, including esports, remote/virtual elite competition (e.g. cycling) or remote/virtual mass participation
• The event should be either based or significantly active in the UK or delivered by a UK-based organisation Information can be submitted that relates to international events, but it must be clearly stated, and entrants should highlight the UK activity and results
• The entire Judging Process is fully overseen by EY, and all information submitted is kept strictly confidential

This award is open to any organisation that can demonstrate how it has successfully engaged with a fanbase to improve their user experience on an ongoing basis.

• The engagement should highlight an ongoing relationship with a new or existing fanbase
• The engagement can take place either digitally via any channels including, but not limited to, websites, apps, games, social media campaigns and/or through physical experiences including, but not limited to, in-stadia or retail activations, mass participation events or events that mobilise a community

• Fans can be defined as supporters of a team or individual, followers of a sport, league, competition, community, brand or organisation
• Organisations of all size and scale can enter this category but the organisation must demonstrate how its activities and the engagement created differentiates them from their competitors
• Entrants will not be judged on the size of the fanbase; it is more important to highlight the engagement and scale of the group relevant to the space in which it operates
• The activity should be either based or significantly active in the UK or delivered by a UK-based organisation. Information can be submitted that relates to international activity, but it must be clearly stated, and entrants should highlight the UK activity and results
• Activations that engaged with a fanbase in a physical setting to drive a specific objective should also consider entering the Experiential Marketing Award
• The entire Judging Process is fully overseen by EY, and all information submitted is kept strictly confidential

This award is open to all sports-related content that has not been created in conjunction with a brand.

• The creative content can be a standalone piece of content of any length or part of a series; it can be designed for and used across all, any, or a combination of owned, earned and paid media platforms
• The content should be an original production, but can include footage or highlights from other sources
• The content must engage with its target audience in a creative and effective way
• The content can be part of a wider campaign but should be able to live and breathe in its own right and have a connection to sport
• The content should showcase an original idea and achieve significant reach relative to the size of campaign and/or the production budget
• The entrant should be either based or significantly active in the UK or delivered by a UK-based organisation. Information can be submitted that relates to international activity, but it must be clearly stated, and entrants should highlight the UK activity and results
• Entries produced or commissioned by brands or that are a collaborative effort between a rightsholder and a brand should enter the Branded Content Award
• Entries that form part of a wider campaign should also consider entering the full project into Campaign of the Year
• The entire Judging Process is fully overseen by EY, and all information submitted is kept strictly confidential

This award celebrates partnerships between two or more organisations that deliver high-impact, multi-layered results.

• Entries are open to any sponsorship, partnership (including in-kind or supplier), endorsement or any support of an event, competition, league, team or individual. It is also designed to include collaborations between two or more organisations without official designations, including knowledge or resource sharing
• The partnership should demonstrate a synergy between the multiple parties that ultimately benefits both sides of the partnership
• If the work entered is a sponsorship, it must be specific to the wider sponsorship, and not solely sponsorship of media coverage
• The partnership activity must be delivered from the UK or – if multiple organisations are involved with the partnership – the rights holder, the lead delivery partner or agency must be UK-based. However, information submitted does not necessarily have to relate to work undertaken within the UK
• Entries that drive social impact through a sponsorship should also consider entering the Purpose Driven Sponsorship Award
• The entire Judging Process is fully overseen by EY, and all information submitted is kept strictly confidential

This award is open to any professional services team – such as law firms, insurance providers, architects and consultants – that has delivered exceptional work for organisations within the sport industry.

• Entrants could include, but are not limited to, i) financial services and accountancy firms ii) insurance and risk mitigation companies iii) law and advisory firms iv) architects and engineers v) management consultants
• This award is open to any professional services team that has successfully delivered exceptional work for a client within sport
• The entrant should be either based or significantly active in the UK or delivered by a UK-based organisation. Information can be submitted that relates to international activity, but it must be clearly stated, and entrants should highlight the UK activity and results
• The entire Judging Process is fully overseen by EY, and all information submitted is kept strictly confidential

This award is open to any sponsorship of an organisation by a brand, designed to drive social or environmental impact through sport.

• This award recognises an organisation’s understanding that new ideas, creativity, innovation and success come by driving positive societal change and/or the inclusion of different perspectives and experiences
• Entries will be judged on the impact that the organisation’s initiatives have had on its target community. A community can include, but is not limited to, i) fans of a sport, league, or team ii) individuals who make up a social, geographical or organisational group
• This award can be entered by organisations on either side of the sponsorship and is open to agencies, brands, broadcasters, events, governing bodies, leagues, rights holders, teams, charities and venues
• Entries will be judged against sponsorship from a variety of organisations, based on the merits and overall success, rather than the size of the organisations involved
• Entries can be focussed on a single well-defined social outcome and do not have to deliver against all areas of social and sustainable development
• Entries that deliver an environmental impact should consider entering the Environmental Sustainability Award
• Entries that engage with a fanbase should also consider entering the Fan Engagement Award
• Entries that deliver social change through an activity of collaboration that is not a sponsorship should also consider entering the Tessa Jowell Social Impact Award
• The programme must have been active within the UK but can also have been present across other international markets and territories, however, the UK work and results should be clearly highlighted in the entry
• The entire Judging Process is fully overseen by EY, and all information submitted is kept strictly confidential

This award is open to any professional sports team or club that competes in a professional league, tournament or competition – that has excelled on and/or off the field.

• This award recognises the overall performance of a professional sport team during the assessed period
• On-field performance of any team will be considered but success is not a requirement to win this award
• The team should demonstrate a position of leadership within the sport industry and the community it serves
• Entrants could include, but is not limited to, i) clubs ii) teams iii) franchises
• Entrants should be able to provide tangible results from grassroots to elite if appropriate, as well as commercial success against budget and objectives
• The sport organisation should be either based or significantly active in the UK
• The entire judging process is fully overseen by EY, and all information submitted is kept strictly confidential

This award is open to any sport organisation that operates within sport – likely a governing body, federation, league, venue or institution – that has excelled within its sector, sport or marketplace.

• This award recognises the overall performance of the sport organisation during the assessed period and entrants who wish to focus on a specific event should consider Event of the Year
• Organisations who oversee sport teams should also consider entering Sport Team of the Year
• The sport organisation should demonstrate a position of leadership within the sport industry and the community it serves
• Entrants could include, but are not limited to, i) national governing bodies or international federations ii) leagues or championships iii) venues or stadia iv) educational institutions v) membership bodies vi) research and development companies
• Entrants should be able to provide tangible results from grassroots to elite if appropriate, as well as commercial success against budget and objectives
• On-field performance of any sport teams within your organisation will be considered but success is not a requirement to win this award
• The sport organisation should be either based or significantly active in the UK
• The entire judging process is fully overseen by EY, and all information submitted is kept strictly confidential

This award is open to any specialist agency, or a division within a multi-service agency, with a significant focus and body of work in sport that has displayed consistent excellence within a specific field.

• Multi-service agencies are eligible to enter the Specialist Agency of the Year by entering departments or divisions within the wider company
• Entries will be assessed on the agency’s performance relative to its related offering
• Agencies must be either based in or significantly active within the UK
• This category will be judged on work completed between 1st December 2022 and 30th November 2023
• The entire Judging Process is fully overseen by EY, and all information submitted is kept strictly confidential
• Specialist agencies should also consider entering Agency of the Year if they have had a particularly outstanding year

This award is open to any organisation that is excelling in its use of technology in the sport industry, either through the development of a new technology or outstanding application of an existing one.

• Entrants must demonstrate they are on the cutting edge and redefining their area of sport or using their position in sport to create innovative solutions and advancement, either within sport or outside of the industry
• Entrants may have brought a new technological innovation to the market or be using an existing technology applied in an innovative way or which displays best practice for the industry
• Entrants may be diverse in their respective fields and could include, but are not limited to, i) apps and websites ii) broadcast solutions iii) software iv) wearable technologies v) gaming and fan engagement solutions vi) data, insights and analytical tools
• The Tech in Sport Award is celebrating the application of innovation and progressive thought and it is not essential for the entry organisation to have created any new proprietary technology, therefore entrants may be organisations displaying an innovative use of third-party technology or services
• Innovative work in environmental sustainability, diversity, inclusion, or community should also consider entering the Environmental Sustainability Award or the Tessa Jowell Social Impact Award
• The work submitted must be either based in or significantly active in the UK
• The entire Judging Process is fully overseen by EY, and all information submitted is kept strictly confidential

This award is open to any organisation either within the sport industry, or an organisation using sport as a vehicle to drive community change/development, diversity and inclusion or broader social impact through sport.

• This award recognises an organisation’s understanding that new ideas, creativity, innovation and success come by driving positive societal change and/or the inclusion of different perspectives and experiences
• This award can be entered by agencies, brands, broadcasters, events, governing bodies, leagues, rights holders, teams, charities, venues and more, for internal or external work
• Entries will be judged on the impact that the organisation’s initiatives have had on its target community. A community can include, but is not limited to, i) fans of a sport, league, or team ii) individuals who make up a social, geographical or organisational group
• Entries will be judged against initiatives from a variety of organisations, based on the merits and successes of the project rather than the size of the organisations involved
• Entries can be focused on a single well-defined social outcome and do not have to deliver against all areas of social and sustainable development
• Entries that deliver an environmental impact should enter the Environmental Sustainability Award
• Entries that drive social impact through a sponsorship should also consider entering the Purpose Driven Sponsorship Award
• Entries that engage with a fanbase should also consider entering the Fan Engagement Award
• The programme must have been active within the UK but can also have been present across other international markets and territories, however, the UK work and results should be clearly highlighted in the entry
• The entire Judging Process is fully overseen by EY, and all information submitted is kept strictly confidential