EMG AND GRAVITY MEDIA UNITE

US broadcast services agency EMG and UK media and production company Gravity Media have confirmed a merger.

The new venture, which is yet to be named, will have over 100 outside broadcast trucks and flypacks and 40 studios and production facilities which will span across Europe, the Middle East, United States, and Australia.

Creating one of the world’s largest broadcast technology and production companies, the combined businesses aims to ‘deliver broadcast, technology, production, and post-production solutions across many of the world’s most-watched live events and entertainment programmes, working with the world’s most  renowned production houses and broadcasters.’

The business will have 30 offices across 12 countries, with a total of 2,000 permanent employees.

Shaun Gregory, the current Chief Executive Officer of EMG, will assume the role of Global Chief Executive Officer, leading the group. John Newton, Founder and Chief Executive Officer, and majority shareholder of Gravity Media, will be appointed as the Executive Chairman of the newly formed combined group.

John Newton, Founder and Chairman of Gravity Media, said, “This is the right time to bring together EMG and Gravity Media to create a truly global production and media services business. This combination will allow us to play an increasingly important role for our customers and our people. Together, the group will offer new products, new services and enter new markets.

I look forward to working with Shaun and the broader team to grow this exciting new business.”

Shaun Gregory, Chief Executive Officer of EMG, added, “This is a pivotal day for the industry, as we bring together two powerhouses to create a truly global business. Both John and I believe this industry needs entities with significant global capability, that are prepared to invest.

Our vision is to create a world-class business that sets new industry standards and can seamlessly enter and grow new markets. This is a fantastic opportunity, which in turn gives our customers the best solutions and quality they rightly demand. We’ll be able to invest in global platforms, end-to-end production and, of course, the best people. We’re looking forward to getting started!”