Bundesliga International and Sportradar have penned a six-year extension of their global betting and data distribution partnership.
The renewal, which runs until the end of the 2031/32 season, will see sports data and tech company Sportradar remain as the official provider of betting and streaming rights for the Bundesliga and Bundesliga 2, outside of the DACH region.
The sports betting and data giant first partnered with the Bundesliga in 2005, with the current deal set to expire in 2026.
Through the early extension, the Switzerland-based company has now also acquired video content sublicensing rights for the top two tiers of German football.
As per the agreement, Sportradar will also benefit from exclusive distribution rights for live match data for betting purposes from the start of the 2025/26 campaign.
In addition, Sportradar will have betting and streaming rights for the German Football League’s (DFL) WOW Virtual Bundesliga esports league.
The deal also includes the DFL Pokal domestic cup competition, the German Supercup, and relegation playoff matches.
Moritz Gloeckler, Sportradar’s SVP of Rights and Strategic Projects, said, “We are the ideal partner to work with the Bundesliga in widening and deepening their fan base through the development of new AV and data-driven products, using the latest technologies such as augmented streaming and AI.
“This agreement aligns with our broader strategy to selectively invest in long term rights across key global sports which enable the continued innovation and enhancement of our offerings for our clients.
“We look forward to many years of partnering with the Bundesliga to redefine the soccer fan experience.”
SPORTRADAR LOCKS IN LATEST DEAL
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