Lancashire Cricket has launched a new campaign to highlight the club’s key activities in the club’s 160th anniversary year entitled Red Rose Together.
Red Rose Together aims to ‘celebrate and champion the work that is undertaken to make cricket more accessible, inclusive, and enjoyable for everyone.’
As part of the campaign, the club has unveiled a film that features former Lancashire CCC player David ‘Bumble’ Lloyd and players from the women’s team featuring in a reading of a specially commissioned poem celebrating the meaning of the Red Rose and 160 years of the club.
The Red Rose Together campaign will see numerous activities introduced to support the growth of the game across Lancashire. This will focus on
Breaking down barriers for women and girls, investment in communities, supporting grassroots, facility improvements, and improving the game’s welcoming culture.
Daniel Gidney, CEO of Lancashire Cricket, commented, “We are delighted to launch our Red Rose Together campaign. Lancashire Cricket recently celebrated its 160th anniversary, a milestone that reminds us of our rich history and the spirit and values of the club. Red Rose Together champions our heritage and the strong connection between the club and its passionate supporters.
“Cricket is a game for all and here at Lancashire Cricket we are committed to growing the Red Rose Family, as well as instilling a passion for cricket, and access to the game, for as many people as we can. Red Rose Together provides the perfect platform for a range of activities that will take place to underpin these key objectives.”
SPORT INDUSTRY DINING: JASON BELL
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