Saudi Arabia’s Public Investment Fund (PIF) has inked a five-year partnership with the ATP to become the naming rights partner of the global men’s tennis circuit’s rankings.
The deal sees the PIF partner with several ATP Tour competitions taking place in Indian Wells, Miami, Madrid and Beijing, as well as the ATP finals in Turin and the Next Gen Finals in Jeddah.
The PIF will also be involved in the ATP’s OneVision strategic plan, as part of a mutual commitment to ’collaborate to elevate the long-term future of tennis’.
Having previously acquired hosting rights for the Next Gen ATP Finals in an agreement signed in 2023 that runs until 2027, the PIF is now doubling down on its commitment to tennis.
Tennis is seeing significant growth in Saudi Arabia, with the number of registered players rising by 46% between 2019 and 2023, according to the ATP. The partnership will see further investment in new tennis facilities and an enhanced player pathway programme for tennis players in the kingdom.
Mohamed Al-Sayyad, Head of Corporate Brand at the PIF, said, “As PIF expands its portfolio of innovative sponsorships, our commitment to ‘Invested in Better’ remains unwavering.
“Through our collaboration with ATP, PIF will be a catalyst for growth of the global tennis landscape, developing talent, fostering inclusivity and driving sustainable innovation.
“This strategic partnership aligns with our broader vision to enhance quality of life and drive transformation in sport both within Saudi and across the world.’’
Outside of tennis, the PIF has been a prolific investor in global sports in recent years. After leading a consortium that bought Newcastle United in 2021, and launching the LIV Golf tour in 2022, the fund has invested in myriad sports, including Formula 1, boxing and cricket.
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