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SHORTS: GB SEVENS RUGBY, CRICVIZ, CFLI

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GB Sevens Rugby has agreed a two-year partnership with VOW Nutrition.

The deal sees VOW Nutrition become an official nutrition partner.

Through the agreement, the nutrition brand’s products will be available to GB Sevens’ men’s and women’s teams throughout the SVNS international tournaments and the Paris 2024 Olympic Games.

The partnership adds to VOW’s existing agreement with Team GB, of which it serves as the official nutrition product.


CricViz has partnered with Indian broadcaster Star, in a deal that designates it as the data analysis and insights partner for the IPL and ICC men’s T20 World Cup.

The Disney-owned network will incorporate CricViz insights and statistics into its live broadcasts from the start of the 2024 IPL season, which kicks off on 22nd March.

London-based CricViz was founded in 2015, and comprises a team of analysts, data scientists and programmers who distribute insights to its global partners. 


City Football Leadership Institute (CFLI) has announced the latest of edition of its Speaker Series’.

The free 45-minute webinars, led by CFLI’s Masterclass Course Leaders, discuss a variety of topics.

‘Tackling New Markets’, led by Dr Nick Wilde is set to take place on Tuesday 27th Feb from 12-12:45pm

Find out more and book your spot here.


The Padel Classic has announced luxury British brand Alfred Dunhill as the title partner of its inaugural event.

The Alfred Dunhill Padel Classic will be a two-day invitation-only event that combines team tournaments, celebrity pro-am and a hospitality event. 

All funds raised from the tournament will go to Laureus Sport for Good, a global charity that ‘uses sport as a powerful and cost-effective tool to help children and young people overcome violence, discrimination, and disadvantage in their lives’. 

Andrew Holmes, Chief Executive Officer ad interim at Alfred Dunhill said, “We pride ourselves in being the foremost masculine British luxury House for today. Our association with a new and forward-thinking global sport, combined with the heritage and sophistication of a Hurlingham experience, makes this a very compelling partnership.  

“We are delighted that in partnering with the event, we will also create a significant impact for Laureus Sport for Good.”   


Summit Sports, a new 360 management service for athletes across boxing, motorsport and ‘creators’, has been launched. 

The new UK agency will work ‘to aid athletes in reaching their peak performance, through support with brand building, PR, media training, mental health support and more tailored management.’

The new service is founded by a team that includes Oliver Weingarten (ex Premier League, F1, LDN UTD, Boxxer) and Sky Sports former Head of Boxing, Adam Smith, who will lead the boxing division. 

Oliver Weingarten, Co-founder and CEO, Summit Sports, “Throughout my career I have endeavoured to realise my passion and do things differently. Summit Sports is no different. Along with my fellow founders, wherever we can, we want to help our talent reach the peaks of their careers, in a way that they deserve. I’m excited to launch today with our three verticals and we’ve got even more news on the horizon. 

“We always felt it was very important to transcend traditional boundaries in the world of sport with the continually thriving gaming and esports sectors, where we have a huge amount of experience, to provide our talent with additional opportunities. We are all very excited in relation to the cross-pollination potential.” 


World Athletics has revealed a podcast production partnership with Manchester-based Voiceworks Sport.

As per the agreement, the global governing body and podcast specialist Voiceworks Sport have launched the World Athletics Inside Track Podcast, a four-part series following this year’ Glasgow 24 Indoor Championships.

The new podcast is hosted by former Olympic gold medalist Sanya Richards-Ross, three-time Olympic medallist Kelly Sotherton, and two-time European 60m champion Richard Kilty.

Voiceworks Sport’s UK partnership portfolio also includes Premier League clubs Brighton and Wolves, as well as ParalympicsGB.

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Jenny Morris is the Director of City Football Leadership Institute (CFLI), an educational enterprise created as a collaboration between City Football Group (CFG…

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