West Ham United has announced a regional partnership with The Kingdom Bank Corporation, a provider of digital banking services, based in the Commonwealth of Dominica.
This multi-season agreement will see The Kingdom Bank Corporation become the Hammers’ first official regional banking partner.
The partnership will also see The Kingdom Bank become an official partner of the West Ham United Women’s team.
Nathan Thompson, Chief Commercial Officer at West Ham United, said, “The Kingdom Bank has grown significantly over the past few years and we are delighted to be launching our first-of-its-kind regional partnership with them, along with their support of our Women’s team.
“The global appeal of West Ham United continues to grow and this partnership is a testament to that. We are fortunate that we have an engaged and enthusiastic international fanbase and we’re pleased that our fans will be able to benefit from this partnership.”
The Professional Triathletes Organisation (PTO) has extended its agreement IMG to exclusively negotiate and distribute the media rights for its T100 Triathlon World Tour until 2026.
The deal will see with global sports, events and representation company IMG manage the broadcast deals for the eight T100 races in markets across Asia, Australasia, Africa, North America (excluding the US) and LATAM, as well as free-to-air rights across Europe.
PTO CEO Sam Renouf, said, “Our extension with IMG represents a significant validation for the PTO on its journey to take triathlon into the mainstream. Not only is it a fantastic endorsement of our partnership over the last few years, but also of the PTO’s strategy for the T100 Triathlon World Tour – a new ‘made-for-TV’ 100km triathlon tour in iconic locations around the globe.
“The positive reaction from broadcasters and fans to the PTO’s progress has encouraged us to expand the series to 8 races, in order to create season-long narratives, culminating in the crowning of an official men’s and women’s World Champion.
“IMG has represented the PTO’s media rights since 2001, contributing to the growth and development of the endurance sports landscape and specifically working to establish the property as the F1 for endurance sport.”
Rugby League Commercial has extended its partnership with Smart Energy GB.
After sponsoring England men’s and women’s rugby league teams during last autumn’s internationals, Smart Energy GB will now become a partner to the Super League.
Rhodri Jones, RL Commercial Managing Director, commented, “We are delighted to extend our relationship with Smart Energy GB across all the Super League clubs in 2024.
“Our England Men’s and Women’s teams formed an instant connection with Smart Energy GB in 2023. It provides us with an opportunity to help our supporters, players and everyone involved in the sport to better manage their energy use, connecting smart meters to lower monthly energy bills, and helping Britain to reach our net zero targets.”
London Marathon Events (LME) has announced Voltarol as the official pain relief partner of the TCS London Marathon.
The agreement will cover the 2024 and 2025 editions of the iconic London race and will also see Voltarol ‘bring to life’ its long-term partnership with Gay Times, a UK-based LGBTQIA+ media owner.
The activation will be stationed at Rainbow Row, a popular section of the route which celebrates the LGBTQIA+ communities.
Hugh Brasher, Event Director of the TCS London Marathon, said, “We are delighted to welcome Voltarol as the new Official Pain Relief Partner of the TCS London Marathon. We believe the expertise Voltarol and its products has in providing pain relief will come as a huge benefit to thousands of our participants as they ramp up their training prior to Marathon Day and to many after the event, too.
“The Voltarol commitment to inclusivity and working with all communities is also very much aligned to our ambition to make the TCS London Marathon the most welcoming marathon on the planet and we are thrilled that Voltarol will be helping to make Rainbow Row, our incredible section on the route that celebrates the LGBTQIA+ communities, even more fun over the next two years.”
The Jockey Club has announced a partnership renewal with UK-based jeweller Boodles.
The deal will see Boodles continue to sponsor the Cheltenham Gold Cup until 2027.
Boodles relationship with the Cheltenham Festival has grown since 2014 when the family-owned jewellers sponsored the Leading Jockey Award for four years before becoming sponsor of the Boodles Juvenile Handicap Hurdle race in 2018.
Michael Wainwright, Chairman of Boodles, said, “Boodles are thrilled to be able to announce that we have signed a for further three-years with The Jockey Club to sponsor the Boodles Cheltenham Gold Cup from 2025 to 2027 inclusive.
“Involvement at Cheltenham has been a remarkable experience for the company. It has enabled us to promote Boodles to a huge new audience as well as providing a fabulous environment to entertain our existing customers. As horseracing appeals to men and women equally it is an obvious sponsorship vehicle for Boodles.
“Being passionate about National Hunt racing myself also makes it a huge joy to be involved in such a stunning sporting event as the Cheltenham Festival.”
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