Phil Wright, General Manager at ethical lottery provider Gatherwell, explains why a lottery could be the silver bullet for sport organisations struggling to make ends meet.
Grassroots sports clubs are essential for fostering a healthy and inclusive society while providing a pathway for the next generation of champions. They foster inclusion and encourage physical activity among those from all socioeconomic backgrounds. Despite this, soaring costs and dwindling funding jeopardise the future of these clubs and the National Governing Bodies (NGBs) backing them. Recent headlines underscore the urgency – this crisis is happening now, impacting the entire sector.
Relying on central funding, sponsorships, media deals or membership fees can be precarious and are no longer enough to provide financial security for clubs. Amid the economic turmoil, a potential solution exists. With a track record of raising more than £20 million for various causes in the UK, ethical online lottery provider Gatherwell, offers a unique lifeline benefitting everyone from NGBs and organisations, to their clubs and members, right through to supporters, players, and fans.
Providing sustainable income
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Gatherwell lotteries offer NGBs and sports organisations the opportunity to collaborate with their members on income generation and fundraising efforts. NGBs can set up their own branded lottery solution, inviting clubs to join forces. This maximises reach, engages both members and supporters to generate a sustainable income stream leveraging a subscription-based model. Clubs have access to a simple, trusted digital platform, making fundraising easy.
Up to 63% of the lottery funds raised – nearly double the industry average – goes directly to the NGBs and their participating clubs. This helps tackle immediate needs and invest in long-term growth, from operational costs and facility upgrades to development programs and community initiatives, building much-needed financial stability. The remaining funds go towards prizes and other lottery management costs.
Engaging the community
With generous weekly prizes up for grabs, including a weekly £25,000 jackpot, lotteries are an exciting way to engage existing supporters and attract new ones. The sports community, players and enthusiasts have a way to support their favourite sport and potentially win a life-changing prize. It’s a win-win situation.
With tickets costing just £1 per week, giving players the chance to win big, Gatherwell lotteries are an inclusive way for everyone to contribute and support the cause, without having to ask too much from members of the community who are also feeling the effects of the cost of living crisis.
While online lotteries can’t single-handedly conquer the economic crisis, they offer NGBs and organisations a powerful lifeline in supporting and sustaining grassroots sports. Gatherwell’s approach provides a sustainable funding stream and an engaging solution to this pressing issue. By partnering with Gatherwell, NGBs and sports organisations can secure vital resources and safeguard the grassroots that enrich countless lives.
Find out more about starting a lottery with Gatherwell today and start fundraising.
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