SailGP has partnered with global financial services provider Apex Group.
According to CityA.M., the three-year sponsorship deal will be worth in excess of $1m.
As per the deal, Apex Group will become the exclusive financial solutions partner of the purpose-driven global sailing league.
The pair have said that the partnership will focus on a ‘united commitment to having a positive impact, and focus on women’s empowerment on a global scale.’
This will see a collaboration to drive Apex Group’s Women’s Accelerator programme into the world of the sport. The programme is designed to drive equity for female progression in male-dominated environments, and will aim to help enable SailGP to ‘further empower its employees and female athletes.’
Apex Group will tailor the Accelerator programme for rollout across SailGP, to promote gender equity within the business and broader sailing industry.
The organisations also highlight a shared focus on ‘innovation, purpose, sustainability, and impact’ and will work together on global sustainability and environmental initiatives, including supporting SailGP’s Impact League – a competition that measures the team’s environmental impact.
Peter Hughes, Founder & Chief Executive Officer of Apex Group, said, “I’m really excited about our partnership with SailGP, a partner that is truly aligned with our own commitments to innovation, sustainability and women’s empowerment. We couldn’t have found better parity of purpose than in our partnership with SailGP. We have been disrupting our industry with a new era of service through driving positive change initiatives – similarly SailGP is at the forefront of innovating for one of the most sustainable sports in the world and that’s a key reason for our collaboration.
“With our shared ethos of tech and data-enabled innovation, purpose and sustainability, we look forward to this unique opportunity to engage and inspire, encouraging action to create a more sustainable tomorrow.”
Fiona Morgan, Chief Purpose Officer, commented, “We are passionate about ensuring that any partnership we enter into aligns with our own ethos and commitment to changing the future of the sport. We have a unique opportunity to harness the power of sport and financial services to form a united, cross-industry alliance that can have a tangible impact on the world around us.
“This partnership is built on a mutual commitment to facilitating sustainable growth as well as advocating for our Impact League and Women’s Pathway which are going from strength to strength.”
