Arsenal FC has announced a new partnership with MG Motor UK.
The multi-year agreement will see the UK car manufacturer become the Premier League club’s official automotive partner.
Announced ahead of its 100th anniversary this year, MG will ‘support Arsenal’s men’s and women’s teams’ and will benefit from prominent brand presence at Emirates Stadium and Meadow Park.
MG and Arsenal have also stated that the pair will ‘work together to create engaging content designed to engage the club’s global supporter base.’
Guy Pigounakis, Commercial Director at MG Motor UK, commented, “Joining Arsenal in our centenary year marks a significant chapter in MG’s story. We’re not just supporting a world-famous club; but aiming to drive forward the future of football by championing the growth of the women’s professional game and showing our passion for the greatest game on earth.”
Juliet Slot, Arsenal’s Chief Commercial Officer, added, “We’re delighted to welcome MG to our family of partners. It’s a brand renowned for its history and heritage, but they also bring a forward-thinking mindset that aligns with our club’s ambitions. In their centenary year, we’re excited that MG can become part of our own long-term growth journey, and we look forward to working with them to promote their range of leading sustainable electric vehicles.”
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