British sportswear brand Castore and professional cycling team the INEOS Grenadiers have announced a multi-year partnership which kicks off in 2023.
The agreement will see Castore become the official premium sportswear partner to the likes of Geraint Thomas, Tom Pidcock, Egan Bernal and Pauline Ferrand-Prévot.
Castore will also take on the role of managing the INEOS Grenadiers’ official E-commerce platform, planning to ‘offer fans a greater level of engagement and the opportunity to draw even closer to their favourite team.’
The long-term partnership see Castore and the INEOS Grenadiers co-develop bespoke training and leisurewear to meet the off-bike demands of the sport.
Tom Beahon, Co-Founder, Castore said, “We are thrilled to be partnering with the INEOS Grenadiers, one of the most iconic cycling teams of modern times. Not only are they an impressive brand but we share the mindset of relentlessly pursuing ways to optimize performance, encapsulated by Castore’s motto ‘Better Never Stops’.
“For professional cyclists, the work continues off the bike – they need the best possible apparel to help achieve their training and recovery goals. We’re delighted to be working with them and helping fulfil their needs.”
Rod Ellingworth, Deputy Team Principal, INEOS Grenadiers, said, “With performance central to everything we do as the INEOS Grenadiers, to have Castore come on board to support and work with the riders and on-race staff as our premium sportswear partner is fantastic.
“Our team competes in a wide range of extreme conditions across the globe during the course of the season and together with Castore we will be able to ensure that we work to the highest levels of performance while at the same time delivering optimum comfort.”
The INEOS Grenadiers will start the 2023 season in Australia at January’s Tour Down Under and will then feature at all the world’s most elite bike races including the Tour de France, Giro d’Italia and Vuelta a España – as well as the biggest one-day events.
The INEOS Grenadiers joins Castore’s extensive portfolio of sports partnerships which includes the likes of McLaren F1, England Cricket, Rangers FC, Newcastle United, Harlequins and Sir Andy Murray.
