The home nations football teams have announced a new partnership with digital bank Chase.
The four-year deal, which spans across the England, Northern Ireland, Scotland and Wales men’s, women’s, youth, and para national teams, will see Chase become the national sides’ official banking partner.
As per the agreement, Chase, which is a subsidiary of financial holding company JPMorgan Chase, will see its logo appear on the men’s and women’s team’s training kits.
The partnership is also set to deliver a programme that will focus on ‘supporting individuals across the UK from low-income backgrounds’ by providing access to fully funded coaching qualifications and free learning tools. Chase plans to unveil more details on the programme in the ‘coming weeks.’
In addition, Chase will offer opportunities for its customers to benefit from match day and training ground experiences with the national teams.
Deborah Keay, UK Chief Marketing Officer at Chase, said, “Football has the unique ability to drive positive societal change, bringing together millions of people across every corner of the U.K. We are excited to be working with the Home Nations to use the power of football to support individuals and communities across England, Northern Ireland, Scotland, and Wales.
“We recognise there are barriers that can make obtaining coaching qualifications difficult for many. By supporting individuals with access to the right resources and tools they need to succeed, we can help people develop key life skills on and off the pitch that will have a positive impact on their lives.”
Mark Bullingham, FA Chief Executive, said, “Our new partnership with Chase is an exciting opportunity that will help us to develop the next generation of coaching talent across all levels of English football. Importantly, this collaborative programme will directly support people from disadvantaged communities across the country who wish to pursue a future in football coaching.
“Together, we will create a new pathway for aspiring coaches by providing access to fully funded courses and free training resources so that they can achieve a range of industry leading qualifications.”
Scottish FA Chief Executive Ian Maxwell, added,“We look forward to kicking off this exciting partnership with Chase that will not only support our national teams, but some of Scotland’s most committed grassroots coaches of today and tomorrow.
“We talk regularly about the power of football making an impact on and off the pitch – whether it’s our talented players striving to inspire the nation, or the game itself making a real difference in everyday life across a host of areas. Those are ambitions we share with Chase. Our national teams have a lot to look forward to in the coming months and I know our Coach Education team is looking forward to supporting Chase in their community work.”
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