INEOS Britannia, the British America’s Cup team, has renewed its partnership with Henri-Lloyd.
The British clothing brand will remain the team’s official performance clothing partner for a third year, as INEOS Britannia aim to become Britain’s first team to win the America’s Cup.
The deal will see Henri-Lloyd provide the team, which is based in Palma, Spain, with waterproof clothing for training and races.
World Champions sailor, Leigh McMillan, Flight Controller for INEOS Britannia, commented, “We’re doing huge days, training for six to seven hours on the water and during that time we are pushing the limits of the boat on extreme conditions. We are traveling at speed of 60mph and in that time you experience touchdowns on the water, it hits you hard with huge amounts of water coming over the boat.
I’ve been wearing the dry suit solidly and haven’t had any kind of water ingress, it’s been very good and we are all super impressed how well the Henri-Lloyd kit has performed.”
INEOS Britannia, Team Principal and Skipper, Sir Ben Ainslie, commented, “One of the mainstays of my career has been Henri-Lloyd. They have proven themselves to be at the forefront of performance and innovation.
“INEOS Britannia is taking on the challenge of a lifetime as we aim to win the oldest trophy in modern sport, we’re excited that with 60 years of experience producing the best performance sailing clothing in the world, Henri-Lloyd will again support us as we push the boundaries of what is possible.”
