Manchester City has announced a new multi-year partnership with Kellogg’s.
The US cereal brand will become City’s official breakfast cereal partner for both the men’s and women’s first teams.
As part of the agreement, Kellogg’s branding will feature at the Cityzens’ 53,400 capacity Etihad Stadium, as well as at the women’s ground, the Joie Stadium.
Branding presence is set to come in the form of matchday-activations and in-stadia advertising, in addition to appearing across club digital channels.
Kaitlyn Beale, Vice President of City Football Group Global Partnerships Sales, said, “To partner with a renowned brand like Kellogg’s is a great accolade for the club. Like Manchester City, Kellogg’s are an organisation intertwined with Manchester’s culture and history and we’re excited to work together to positively impact the communities that we share.”
Chris Silcock, Managing Director of Kellanova UK, commented, “It’s been a great privilege for our Kellogg’s brand to have been part of Manchester life for over 85 years, so it’s only right to partner with another iconic Manchester institution. This collaboration with Manchester City Football Club will further our Better Days commitment, supporting communities in the city in which we’ve been making our Kellogg’s cereals for many decades.”
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