PTO ACQUIRES CHALLENGE LONDON TRIATHLON

“We’re very proud of the work the Challenge Family has done over the last year in building up this London race post the Covid pandemic, with the addition of the Challenge middle distance race,” said Challenge Family CEO, Jort Vlam. “We know how much racing in such a world-renowned location adds to the profile of triathlon. So, in the best interests of the sport, it makes sense to collaborate with the PTO who we trust will provide the event with a chance to reach millions of people through mainstream media, serving our sport across the globe. That’s why we are happy to handover the keys of the city for the next chapter in this iconic event’s history.”

 PTO, CEO Sam Renouf, added, “Our ambition to hold spectacular PTO Tour races in the centre of iconic cities around the world is something we’ve been very clear about – and this race in central London fits that criteria perfectly, which is why we’re delighted to be announcing its acquisition and the plan for the race to be part of the 2024 PTO Tour. Since the PTO’s inception we have had a close partnership with Challenge Family, with shared ideals and ambition to grow the sport. Its history tells us this is a world class event and it’s very much our ambition to continue the good work Challenge started and return it to that status as one of the largest in the world.”