DP World Tour professional Andrew ‘Beef Johnston has signed a sponsorship deal with Jenahura and GAUCHO Restaurants.
Following a well-documented absence due to injury, Beef is making his DP World Tour comeback this week in the Investec South African Open at Blair Atholl Golf & Equestrian Estate.
Jenahura’s distinctive logo will be featured on Beef’s tour bag and GAUCHO will appear on the left sleeve of his apparel for the 2024 DP World Tour campaign.
Martyn Norris, Managing Director at Jenahura, said, “We are very excited to be sponsoring Andrew. He is an exceptional talent who has battled back from adversity and injury and I truly believe he can fulfil his undoubted potential and achieve great things as a world class tournament professional golfer. Above all, he is a terrific fella and is a perfect brand ambassador for Jenahura.”
Johnston, added, “It’s been a tough few years and I am delighted that Jenahura are prepared to sponsor me and help me get my career back on track. I’ve been working really hard and have assembled a great team of people to put me on the right road to achieving my goals.”
London-based Bright Partnerships has expanded its operations into North America, with the launch of an office in New York City headed up by Duncan Harris.
The sport and entertainment marketing agency has been delivering sponsorship activations in the Americas since 2015 and, according to a statement, the move ‘aligns with the increased popularity of the United States amongst rightsholders – including Formula 1 and The Premier League – who are targeting the country for their next stage of growth.’
Services offered will mirror the London office and include sports and entertainment sponsorship management, creative, experiential and events, communications, influencer, strategy, and campaign execution.
Rob Bruce, Founder at Bright Partnerships Agency, said, “Opening an office in New York was an easy decision for us, we’re no strangers to working across global markets and given the growth of European sports properties in the United States, alongside our existing work across US-based sports and entertainment properties, it makes perfect sense for us to have a permanent home in the region where we can serve new and existing clients.
“Duncan has been central to our recent success in London, he understands the company ethos of ‘pioneering storytelling’ and is responsible for ensuring all our activations reflect this. Duncan is driven and committed to the progression of the agency, passionate about culture, and couldn’t be a better candidate to lead the next chapter of our story.’’
Harris, added, “I’m proud to be heading up such a significant moment for Bright, in the launch of the agency’s first office outside of London. Bright has a challenger mindset that pushes the boundaries of what is possible, and that’s no different with our new base. Since joining the business, I have relished every challenge and I’m looking forward to guiding prospective and existing clients to new heights in USA.”
Debbie Cook has been appointed as the EFL’s new Director of Community and will be responsible for overseeing the management of the EFL’s charitable arm, the EFL Trust.
Cook worked in local government for 22 years and previously held Chief Executive Officer roles at a national health charity, YNCA Humber, and Grimsby Town football club.
Trevor Birch, Chief Executive Officer of the EFL, said, “I’m thrilled to welcome Debbie to the EFL, bringing with her a wealth of expertise and leadership skills across the sports and charity sectors. I have no doubt that Debbie will make a significant contribution to the League’s Executive team while overseeing operations of the EFL Trust.”
Debbie Cook, the new Director of Community, added, “EFL Clubs make a huge impact on communities on a scale which is unprecedented in this country and I’m excited to be joining the EFL as we seek to build on the amazing work that goes on day in, day out. It’s been a privilege to witness at Grimsby Town Football Club just how much a club can represent a community and impact the lives of so many people. The lessons I have learned during my wonderful period at the club will inform much of my work and I am excited to take on this new challenge.”
Karen Matijak has been appointed Senior Vice President of Business Operations and Transformation for On Location, and the events division of IMG, a sports, events, and representation company.
Matijak will be responsible for driving strategic and transformation initiatives for the Endeavor-owned businesses.
Based in New York, Matijak’s remit will include On Location’s offering of experiences as the official hospitality partner for the likes of the Super Bowl, Olympic and Paralympic Games.
Worcestershire County Cricket Club has partnered with SECUTIX for ticketing services.
Joe Tromans, Head of Commercial & Partnerships of Worcestershire, said, “Working with SECUTIX’s advanced digital tools means we can provide a one-stop shop for all things cricket and entertainment. They have a great track record in cricket and are proving to be a collaborative partner, working with us to give our fans a first-class ticketing experience.”
David Hornby, Managing Director at SECUTIX UK and Ireland, added, “We’re thrilled to add Worcestershire to our growing stable of cricket clients.”
Paul Smyth named General Manager at Wembley Stadium.
Smyth moves up from his previous position as Head of Event Operations. He will be responsible for overseeing the delivery of events at the stadium, in addition to managing day-to-day operations.
Having been part of the Wembley team since the new stadium opened in 2007, Smyth has contributed to numerous enhancements in event delivery, maintaining Wembley’s status as one of the world’s premier multi-purpose venues.
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