Premier League football club AFC Bournemouth has announced a partnership with Asset Alliance.
The commercial vehicle leasing company will become an official partner of The Cherries.
Rob Mitchell, Commercial Director of AFC Bournemouth, said, “We’re thrilled to welcome Asset Alliance as an Official Partner of the club.
“We’re looking forward to working closely with Adam and Dan at Arbuthnot Latham and Grant and the team at Asset Alliance Group to develop a successful partnership. With offices a stone’s throw from our new Training Ground Complex, Asset Alliance Group are an organisation that shares our ambition for success and it’s great to have them on board.”
Grant Law, marketing Director of Asset Alliance Group, added, “This is a fantastic platform for our business and comes at an exciting time. As a UK wide leader in commercial vehicle, logistics and passenger transport vehicle leasing and finance, we have been hugely impressed with everything involving the club.
“We’re now relishing the opportunity to work with the club to help support their clear ambitions on and off the field. Aligning with an established and growing Premier League club will only bolster Asset Alliance Group’s burgeoning reputation in the UK transport industry.”
Playfly Sports has expanded into the European market by acquiring London-based Evolution Sports.
Playfly is a US-based sports media and marketing technology business that works with several NBA, NHL, MLB, and NCAA teams.
Dan Lipman and Archie Woodhead, who founded events and production agency Evolution Sport just last year, will assume the positions of Co-Managing Directors, leading Playfly’s European Operations.
Dan Lipman, said, “Huge thanks to the entire Playfly team and of course Archie and our valued clients for making this possible.
What Playfly has achieved since 2020 is astonishing, and we’re eager to contribute our expertise to this exciting journey!”
Aston Martin Formula 1 team has launched a new partnership with Spinal Track, a charity dedicated to giving fully funded track and rally experiences to disabled drivers.
Spinal Track provides specially adapted cars developed by racers who ‘understand the wants and needs of disabled car enthusiasts.’
Mike Krack, Team Principal of Aston Martin Aramco Formula One Team, said, “It is a charity Aston Martin Aramco is proud to support and together they will help ensure our new AMR Technology Campus is more accessible and inclusive for colleagues and visitors. We have some wonderful initiatives planned in the months ahead, starting with bringing Spinal Track behind-the-scenes to our car debut on 12 February at Silverstone.”
Nathalie McGloin, Co-Founder of Spinal Track, added, “I am excited to be working with Aston Martin Aramco. This is a team that wants to operate as a responsible business and the programme we have formulated together really speaks to their ambition for the future.
“With my work at the FIA as Disability and Accessibility Commission President to make F1 races more accessible, the same principles can be applied across the AMR Technology Campus and trackside operations. There are so many ideas in the pipeline and harnessing this amazing brand will create rich experiences for all involved.”
London-based sports marketing agency Right Formula has been appointed by Vodka brand NEFT to activate its official partnership with Visa Cash App RB, the Formula 1 team formerly known as Alpha Tauri.
Robin Fenwick, Chief Executive Officer and Founder of Right Formula, said, “We are seeing a new wave of brands enter Formula 1, particularly in the consumer sector. NEFT is a particularly ambitious and courageous brand, as we look forward to helping them grow their business and expand their customer base on a global scale through activating its partnership with Visa Cash App RB.
“I am also proud to see our Formula 1 portfolio continue to expand as we partner with businesses of varying scale and who see the opportunities in the sport through different lenses. Working with brands like NEFT allow us to continually demonstrate the adaptability of the Right Formula team and how we showcase the value of sports marketing in a new way.”
Jeff Mahony, Chief Executive Officer of NEFT, added, “Right Formula has an impressive history and client portfolio in Formula 1, which made it an easy choice when selecting them over other agencies to elevate our partnership with Visa Cash App RB.
“It was immediately clear to me that the team at Right Formula share the same entrepreneurial values that I distil across the NEFT business. For that reason, I look forward to seeing Right Formula realise NEFT’s vision and drive sales for us across the globe during the 2024 F1 season and beyond.”
EFL League One football club Barnsley has appointed Mladen Sormaz as the club’s new Sporting Director.
As the club’s first-ever Sporting Director, Mladen joins the Reds from 777 Partners, where he was responsible for identifying players for multiple clubs across an international portfolio of teams which include Genoa, Standard Liege and Hertha Berlin.
Mladen, who has also worked for Leicester City, will head up football operations for Barnsley, which includes negotiating incoming and outgoing transfers as well as player contract offers across the Men’s and Women’s sides.
Mladen Somraz, said, “I am absolutely delighted to be joining Barnsley, as someone from not too far away, I’ve grown up around a lot of Barnsley fans and understand the scale of the club and the passion of support. I’m honoured to have the responsibility to be the club’s first Sporting Director.
“My interactions with the Club during the recruitment process have been very positive. The staff and directors I’ve spoken to have left an impression on me, and I’ve been really impressed with how they operate.
“I’m excited to get started, meet everyone and will be fully focused helping support Neill and the first team in the promotion push for this last, vital part of the season.”
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