Quadrant, the gaming, apparel, and entertainment brand founded by Formula 1’s Lando Norris, has announced the launch of ‘Quadrant Athletes’.
In a departure from traditional athlete initiatives, Quadrant has been described as ‘pioneering a unique approach by treating each athlete as a content creator first.’
The new venture aims to give athletes a platform to showcase their personalities, interests beyond their professional careers, and connect with audiences on a more personal level.
Quandrant has now announced four new athletes:
Keegan Palmer – 20-year-old Olympic gold medallist skateboarder from Australia.
Oliver Solberg – 21-year-old Rally2 driver and son of World Rally Champion Petter Solberg.
Lotte van Drunen, 16-year-old Lotte van Drunen represents the Netherlands in the Women’s motocross series.
Iván Ortolá – 19-year-old currently in the top 5 of the Moto 3 standings.
Lando Norris, Founder of Quadrant, said, “This is a big new step for Quadrant that I’m very passionate about, and I look forward to sharing this journey with our athletes over the next few years. The goal is to show the world their talents and personalities through uplifting and entertaining content, and bring Quadrant to their communities in new ways.”
Jamie MacLaurin, Chief Executive Officer of Quadrant, added, “We can’t wait to work with these young and exciting athletes to show off their talents and personalities. We will be bringing something unique to our strategy and pushing the boundaries of creativity to give our audience the best possible viewing experience!”
Arsenal FC has announced that its Director of Football Operations, Richard Garlick, will take the role of Managing Director in the summer of 2024.
Garlick will replace Vinai Venkatesham who announced his decision to step down as CEO last year.
Garlick joined the Gunners from the Premier League in 2021 where he was Director of Football.
Josh Kroenke, Arsenal Co-Chair, said, “Richard is recognised and respected across the industry for his vast experience, and we were delighted when he joined us back in 2021 to take our football strategy to the next level.
“He has made an enormous impact since joining us, working closely with our Sporting Director, Edu, on the development and implementation of the club’s football strategy. He has developed strong relationships right across the club and wider industry.
“Rich has been key to the progress we’ve made as a club – including recent transfers – and I’m thrilled he will now lead our Executive Team and continue to drive the club forward with passion.”
Richard Garlick, Director of Football Operations at Arsenal, added, “Since joining Arsenal in 2021, I’ve had the privilege to be involved with almost every aspect of this incredible club. I’m excited to take us forward in my new role as we move into the next phase of delivering the vision of our owners, Stan and Josh.
“I’d like to thank the Board for the support they’ve given me, and Edu for his support as I pursued this opportunity. I’d also like to thank Vinai for his leadership and contribution to the club over the last 14 years.
“I look forward to continuing to work with them all as I transition into this new role and drive the club forward.”
The Motability Scheme has partnered with disabled motor racing team Team BRIT.
The partnership will also directly support the team’s youngest driver, paraplegic 19-year-old Noah Cosby from Towcester.
Having joined the team in 2023 for his rookie year, Noah is now being supported through the new partnership which will enable him to complete a full season in the Britcar Trophy
Noah broke his back in Motocross and left him paralysed from the waist down.
Noah Cosby, said, “It’s hard to put into words how grateful I am for the belief and support of the team at the Motability Scheme. Their backing is enabling me to take the next step on my motorsport journey, which started so brilliantly with Team BRIT last year. It’s the perfect partnership – I have an adapted vehicle which I lease through the Scheme myself using my mobility allowance, as do many of my teammates, and the Motability Scheme is all about getting disabled people out, independent and active – an ethos at the heart of our team.”
Lisa Witherington, Managing Director of Customer Services at Motability Operations, added, “We are immensely proud to partner with Team BRIT and to support their youngest driver and Motability Scheme customer, Noah Cosby. We believe in Team BRIT’s mission to level the playing field for disabled people both in motorsport and beyond and our support will help them to achieve their aims.
“The Motability Scheme helps over 700,000 disabled people and their families access independent mobility which means they can live their life on their own terms and fulfil their dreams. We’re all looking forward to watching Noah’s career with Team BRIT develop and supporting him to achieve his ambitions in motorsport.”
WWF UK has been named as the first ever charity partner of the TCS mini-London Marathon.
The two-year partnership spans the 2024 and 2025 TCS Mini London Marathon events and to mark the first year of the agreement, WWF has confirmed that Joe Wicks (aka The Body Coach) will be part of a new campaign.
Ben Cooper, Event Lead of the TCS Mini London Marathon and TCS Mini London Marathon in schools, said, “We are very excited to have created this partnership between the TCS Mini London Marathon and WWF. The ambitions of our organisations are very much aligned, with a focus on inspiring our next generation. The TCS Mini London Marathon is all about making exercise more appealing to all by creating a fun and inclusive event that, we hope, inspires those taking part to continue being active as they get older. This partnership with WWF, including the fantastic support of Joe Wicks, will help us inspire more children to be active while encouraging children to engage and learn more about environmental issues.”
Jon Turner, Head of Education at WWF UK, added, “We at WWF are delighted to be the first-ever charity partner for this event and thrilled to be working with schools and young people all around the country who will be taking part in the event in some way, be it running at the London event or getting involved at their school. We are hopeful that the partnership will engage with a new generation of young people and inspire them to get outside in nature while being vital young advocates for our planet.”
The TCS Mini London Marathon will take place on Saturday 20 April on a course around St James’s Park, London
The English Football League (EFP) has confirmed that the Carabao Cup will keep two-legged semi-finals.
The home and away semi finals will be in place for the 2024/25 season however it is thought that the EFL may change its standpoint if it can strike a deal with the Premier League.
Trevor Birch, Chief Executive Officer of the EFL, said, “As it stands there is no agreement in place to make any changes to the Carabao Cup’s two-legged semi-final format, which continues to provide significant financial benefit to EFL clubs.”
“The League remains committed to a review of the calendar, but any significant changes cannot be made unilaterally, and would need to come with significant levels of compensation and adopted as part of any new distribution deal with the Premier League and its clubs.”
Kilmarnock FC has announced a partnership with Bundeling, a developer of communications platforms tailored for the sport industry.
Bundeling allows creating a new exclusive B2B ecosystem of partners and business stakeholders, completely branded and tailored towards the club, and its partners.
The app and web-based platform will ‘serve as a central hub for all relevant information and contacts of the club.’
Robert Dykes, Sales and Business Development Executive at Kilmarnock, said, “The Kilmarnock FC Business Club app aims to bring together all the companies who do so much to support our club through sponsorship, advertising, partnerships and hospitality. We want the football club to be a hub for local business and this app allows users to network, share ideas and support other like minded companies to work and grow together.”
Elroy Jansen, Chief Executive Officer of Bundeling, added, “Our partnership with Kilmarnock FC is more than just a collaboration. We are in it for the long run, aiming for a future where both the club and partners thrive. It is about making a real impact and opening new opportunities for business. We are excited for what is to come and believe that by working together, we can create success that lasts.”
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