Sky has agreed five-year broadcast partnerships with the Association of Tennis Professionals (ATP) and the Women’s Tennis Association (WTA).
The agreement will see more than 80 tournaments and 4,000 matches – including both season-ending finals and all Masters 1000 events – broadcast live on British subscription sports network Sky Sports from 2024.
The broadcaster previously owned the rights to the ATP Tour between 2002 and 2018 and will take over the coverage from Amazon Prime.
Coverage will include the combined Masters 1000 events taking place in Indian Wells, Miami, Madrid, Rome, and Cincinnati plus both the Nitto ATP Finals and WTA Finals.
Stephen van Rooyen, Chief Executive Officer of Sky UK & Ireland and Group Chief Commercial Officer, said, “This is a fantastic time to see the ATP and WTA Tours on Sky Sports across our markets, as tennis enters a new era with fresh and exciting talent making their way to the top of the sport.
“We are committed to bringing the two Tours together to elevate both male and female stars, and deliver world-class coverage of the 80 events across 48 weeks of the year; creating a brand-new home for tennis fans.”
Mark Webster, Chief Executive Officer of ATP Media, added, “We are extremely excited by the commitment we are seeing from Sky to both men’s and women’s tennis. ATP Media prides itself on producing and delivering the huge amount of world-class content generated on the ATP Tour and the three Sky entities have shown themselves to be the perfect partners to provide this content to our many tennis fans.
“We share many of the same values, striving for innovation and excellence, and we hope this is just the start of an amazing new chapter for tennis in these Sky markets.”
Marina Storti, Chief Executive Officer of WTA Ventures, commented, “This partnership is brilliant news for tennis fans who can look forward to more exciting action from the Hologic WTA Tour in 2024 and beyond with a strengthened calendar which will elevate the sport even further.
“Sky Sports are renowned for championing world-class sport, and we know that they will create a fantastic new platform to showcase our outstanding WTA and ATP athletes in one place. The future is bright for women’s sport and there is much more growth to come.”
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