Belgian brewer AB InBev has announced a multi-year renewal with the All England Lawn Tennis Club (AELTC) that sees Stella Artois continue as the official beer partner of The Championships, Wimbledon.
A sponsor the Grand Slam tournament since 2014, the beer brand’s new agreement will see Stella Artois, Stella Artois Unfiltered, and Stella Artois Alcohol Free served throughout the event
Additionally, Stella Artois has announced its ‘Perfect Serve Award’ activation, will recognise players who deliver the best serves throughout the two-week event and will be fronted by renowned fast server Greg Rusedski.
“We are thrilled to be teaming up again with Wimbledon and bringing Stella Artois to the tournament fans,” said Tim Ovadia, Global Vice President of Stella Artois. “As a brand, Stella encourages consumers to savor moments together and there’s few moments quite as exciting as the annual Wimbledon tournament. We are excited to evolve our partnership and look forward to unveiling new activations for fans both in the Grounds and at home to enjoy.”
Brian Perkins, CEO of Budweiser Brewing Group UK&I, AB InBev’s UK business, said, “Wimbledon is one of the UK’s most iconic sporting events, and we’re proud to bring Stella Artois to the tournament through our partnership with the All England Club. We believe in the power of sport and beer to bring people together for a future with more cheers.”
Usama Al-Qassab, Marketing & Commercial Director for The Championships, said, “We are delighted to see the return of Stella Artois to our family of Official Partners for The Championships. The relationship between Stella Artois and Wimbledon is long established, and we look forward to this partnership engaging and entertaining our guests this summer.”
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