TEAM GB PENS ALDI RENEWAL

Team GB has extended its longstanding partnership with Aldi, which will now run until the end of the Brisbane 2032 Olympic Games.

The renewal keeps the German supermarket chain as the team’s official supermarket and comes ahead of this summer’s Paris 2024 Olympics.

Since the deal was first signed in 2015, Aldi and Team GB’s collaboration has seen the introduction of its ‘Get Set to Eat Fresh’ in-school education initiative which has ‘reached more than 2.6m young people.’

Aldi’s Team GB ambassadors include gymnastics star Max Whitlock, and two-time Olympic rowing champion Helen Glover. Weightlifting star Emily Campbell, boxer Delicious Orie, BMX freestyler Kieran Reilly, and swimmer Duncan Scott complete the company’s six-athlete roster for 2024.

The extension will also see Aldi continue to provide monthly food vouchers for the Team GB athletes.

Tim Ellerton, Commercial Director at Team GB, said, “Aldi has been a fantastic support to Team GB for almost a decade, so we are delighted to be extending our partnership even further.

“Aldi provide a brilliant example of a strong, focused brand who align perfectly with Team GB’s objectives. This partnership helps to support our Olympic athletes and enables them to inspire future generations with their passion for sport and wellbeing.

“We are determined to make a real impact through this partnership and look forward to seeing what more we can achieve together in the lead up to Olympic Games for many years to come.”