Team GB has revealed its new original content series, titled A Cut Above.
The eight-part series, which was produced and distributed by UK digital content studio and media network Little Dot Sport, will offer a behind the scenes perspective of Team GB athletes’ preparation ahead of the Paris 2024 Olympics.
Each episode will be between 8-12 minutes and showcase a different athlete including Bradly Sinden, Emily Campbell, Emma Uren, Kaleem Barreto, Katie Archibald, Laura Collett, Matt Richards, Morgan Lake and Penny Healey as Lisa Farrall brings her expertise to the forefront, ensuring an engaging and stylish exploration of the athletes’ personal journeys.
Carly Hodgson, Head of Marketing at Team GB, said, “With a little over six months left to go until the Paris 2024 Olympic Games, it’s time for the nation to get to know our athletes. Our content strategy is designed to engage our fans and introduce new audiences to our athletes with fun, entertaining content, showcasing the personalities behind the extraordinary sporting performances that Team GB are known for. ‘A Cut Above’ is a brilliant example of this, and we can’t wait for everyone to see it.”
Robbie Spargo, Managing Director of Little Dot Sport, commented, “We are honoured to have Team GB’s continued trust in our content capabilities. ‘A Cut Above’ is more than just a series; it’s a unique vehicle with which we can tell the extraordinary stories of Team GB athletes. Our integrated approach to content creation, distribution, and amplification will continue to enhance the Team GB storytelling experience for fans and supporters around the world in a year that will bring fever-pitch interest in the athletes.”
As well as the creation of the new series, Little Dot Sport manages the Team GB YouTube channel and paid media strategy.
The first episode is expected to be released tomorrow.
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