Fanatics Collectible has released its latest campaign to promote its Topps trading cards, featuring Jose Mourinho.
Mourinho, a global Topps brand ambassador, stars in the film as Topps celebrates its position as the official licensed cards and stickers provider for UEFA EURO 2024.
The new three-part campaign advertisements starring Mourinho will roll out in the the run up to the summer tournament.
Patrick Rausch, Chief Marketing Officer EMEA of Fanatics Collectibles, said ”With this campaign, the anticipation for UEFA Euro 2024 is increasing enormously for us as an official partner. Once again, José Mourinho shows us why he is called ‘The Special One’ and why he is the perfect choice for us as brand ambassador and product manager. After the first film with the self-deprecating José immediately achieved cult status, I’m pretty sure that the upcoming clips, featuring several well-known influencers, will also take the hearts of Europe’s soccer fans by storm.“
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