Barclays has launched its latest football campaign, Here for The Land of Football.
The campaign brings together the British bank’s various connections with football, including its partnerships with the Premier League and the Women’s Super League, and its investment into the grassroots game.
The campaign’s hero video was initially released on Boxing Day and weaves in footage from the top-tier of men’s and women’s football in England with Barclays’ work in schools and communities across the country.
Narrated by Ian Wright, the film features 2022/23 Premier League Golden Boot winner Erling Haaland, Chelsea forward Sam Kerr, Arsenal star Bukayo Saka and Irish defender Katie McCabe.
Ian Wright, commented, “Anyone involved in football, as a player or a fan at any level of the game, knows how it can bring us together. That’s why I’m happy to be part of The Land of Football – Barclays’ celebration of all things football, for everyone.”
Barclays recently announced a £30m investment in women’s football between 2022-25 through title sponsorships of the Barclays Women’s Super League and Barclays Women’s Championship and being a partner of the Premier League for over 20 years.
The bank also supports of the Barclays Girls’ Football School Partnerships (BGFSP) programme and provides funding through the Barclays Community Football Fund.
“Anyone involved in football, as a player or a fan at any level of the game, knows how it can bring us together. That’s why I’m happy to be part of The Land of Football.”
IAN WRIGHT
Tom Corbett, Barclays Group Head of Sponsorship and Media, commented, “Here for The Land of Football demonstrates not only our commitment to supporting grassroots football, but also celebrating the elite levels of the game. We are so fortunate in this country to have the two most watched men’s and women’s domestic leagues in the world, in the Premier League and Barclays Women’s Super League.
“We recognise the power of football to benefit young people’s lives, and we look forward to continuing our work, alongside our partners, to implement initiatives such as the Barclays Girls’ Football School Partnerships and Barclays Community Football Fund to make sure the game we all love can be enjoyed by all”.
The film was created alongside London-based agency M&C Saatchi Sport & Entertainment.
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