Sports data and technology business Sportradar has collaborated with the NHL to create a video showcasing its ad-tech.
Sportradar’s ad-tech is designed to help its clients achieve more efficient sports betting sponsorship activation.
For the National Hockey League (NHL), Sportradar uses its Publisher Products adtech, part of its ad:s marketing services, to automatically generate more contextually relevant sports betting content for hockey fans and has achieved a 225% uplift in click-through-rates for regional sports betting partner, OlyBet.
Back in 2021, NHL agreed a ten-year partnership with Sportradar, which saw the global sports technology business become the league’s official supplier of betting data, betting streaming and media data rights, as well as official integrity partner.
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