With one week to go until applications open for the NextGen class of 2024, Sport Industry Group is delighted to announce an extended partnership with The Wave.
Founded by former osteopath Nick Hounsfield, The Wave is an inland surfing destination in Bristol where people of all ages backgrounds and abilities can experience the joy of waves and their many physical and mental health benefits.
The Wave holds sustainability and positive impact at the core of its business and, as such, was a natural fit for the prestigious NexGen programme, which in 2024 will continue to focus on the areas of innovation, entrepreneurship, sustainability, and social change.
Having joined as a Sport Industry NextGen official partner in 2023, the first year of the partnership saw the 30 successful applicants head to The Wave for two days of sun, surf and socialising, and was one of the highlights of entire NextGen programme.

Now, with The Wave onboard again for another year, the new cohort of the prestigious professional development programme can look forward to another incredible experience in June 2024.
Sport Industry Group Managing Director, Dylan Pugh, said, “I am delighted that The Wave has agreed to extend its partnership with the NextGen Programme. The values of both organisations align perfectly and the experience that The Wave team put on for the NextGen cohort earlier this summer was truly spectacular. It was a fantastic team bonding opportunity for both the NextGen cohort and the SIG team and we couldn’t be happier to be returning to The Wave next year. I’ll be practising my popups in anticipation.”

The Wave Founder, Nick Hounsfield, added, “It’s a privilege to support the work of Sport Industry Group’s NextGen programme in developing and mentoring and next generation of leaders in the UK and we look forward to welcoming the new cohort to The Wave next summer.
“Being able to showcase our purpose-led business and open up discussion around innovation, sustainability and positive impact, with future sports industry leaders, is a brilliant opportunity. It was a no-brainer to renew the partnership for another year.”
Applications for the NextGen programme of 2024 will open on Wednesday 27th September, subscribe to The Daily to stay updated on the process.
As part of SIG’s partnership with The Wave, all Sport Industry Group Members are entitled to a 10% discount for their staff via the organisation’s business partnership scheme. All members should speak to one of the SIG team to receive their discount code.
Additionally, if you want to take your team to The Wave, speak to the team and build your perfect away day.
2023 NEXTGEN LEADERS VISIT THE WAVE



