Ahead of the FEVO Sport Industry Awards 2024 process officially kicking off, the SIG team once again tasked the Awards’ Official Graphics Partner, Jump, to develop the latest look and feel.
The refreshed look for 2024 retained the colour, vibrancy, and movement of last year’s iteration, as well as ensuring it incorporated aspects of FEVO’s brand, the headline partner of the Awards.
Halftone dot patterns formed the foundation of the new designs as well as an effort to incorporate more animated graphics into the pre-event assets.
Callum O’Reilly, Senior Designer at Jump, commented, “For FEVO Sport Industry Awards 2024, we have created a new style inspired by FEVO’s branding but with the SIA colour palette.
Every year we create designs that reflect the emotion of the event. We developed a set of 5 values that apply to both FEVO and SIG; Community, Fun, Celebration, Social and Togetherness.”
“Inspired by FEVO’s halftone dot pattern, we created a graphic device based on each of the core values. We then created animated loops of each one to bring them to life,” Callum added.
“The colour palette stays the same this year. The brighter colours take centre stage producing vibrant designs that really catch your eye. So far, we’ve created templates for social media, looping animations for important announcements and the pattern loops for SIG to use on their website.”
Tom Barwick, Content & Marketing Manager at Sport Industry Group, said, “It has been a pleasure to work with Jump again on the latest edition of the FEVO Sport Industry Awards.
“Once again, we wanted to refresh the look and feel of the event, and Jump provided us with three strong creative directions. We were delighted with the final result, and appreciate Jump’s continued creativity, consistency, and flexibility. With the Awards night on the horizon, we are looking forward to working with Callum and team again.”
Entries are now open for the FEVO Sport Industry Awards 2024. Enter now!
