Premier League football club Everton has announced the signing of two new partners, hair transplant surgery Vera Clinic and consultancy Elevate Sports Ventures.
The American consultancy will help to deliver the commercial strategy for the club’s new 52,888-capacity waterfront stadium, while Istanbul-headquartered Vera Clinic will serve as the club’s official hair transplant partner.
According to a statement on Everton’s website, Elevate Sports Ventures’ brief will include ‘developing a range of new partnership opportunities and a global search for a naming rights partner’ for the club’s new stadium, currently under construction at Bramley-Moore Dock in Liverpool and scheduled to open in 2024.
“It is important that the club capitalises on the many commercial opportunities presented to us by what will be a world-class stadium on a world-famous waterfront“
Richard Kenyon, Everton Chief Commercial and Communications Officer.
Kenyon added, “To do this, we needed to find the right partner to ensure we maximised these opportunities, particularly in respect of commercial partnerships. Following an extensive process, we were pleased to appoint Elevate as our partner – and from our work with them to date it seems we have made a great choice. We’re excited by the opportunities ahead of us – and to be working with Elevate to deliver them.”
Shawn Doss, Elevate Sports Ventures Chief Business Officer for International, said, “Elevate Sports Ventures is proud to stand alongside Everton as the Club embarks upon this monumental and history-making new endeavour.
“Everton’s ambition to create one of the most premier stadiums in the world, on such a unique piece of property, has the potential to change the club’s legacy and the City of Liverpool forever. We are honoured to partner with Everton as we support their efforts to deliver the most sustainable, technologically-advanced and fan-friendly football stadium in the Premier League. Everton and Elevate are aligned and confident in our shared commitment to create a best-in-class experience for Everton fans, players, partners, and the wider Liverpool community.”
Meanwhile Vera Clinic’s agreement with the club will see the brand enjoy visibility around Goodison Park on matchdays and across the club’s digital channels and marketing materials.
Kazim Sipahi, Board Member at Vera Clinic, said, “We are proud to be the Official Hair Transplant Partner of a well-established and strong team like Everton. The reason behind our success in the hair transplant sector in Turkey is that as Vera Clinic, we attach great importance to teamwork. Likewise, any success in football has to come from teamwork. We look forward to working alongside Everton to build a successful partnership.”
Everton has now agreed nine new or enhanced commercial partnership deals since the end of the 2021/22 season, having also secured BOXT, Christopher Ward, Fancurve and Marc Darcy this summer, as well as signing a club record-breaking main partner agreement with Stake.com
Image credit: Everton FC / Tony McArdle.
