Global sailing championship SailGP has announced a renewal to its partnership with sports video production and distribution agency Story10.
According to a statement, the new agreement is designed to ‘increase international event exposure and fan engagement’ of the sailing series.
The renewed partnership, which has been in place since the inaugural series of SailGP in 2019, will see London-headquartered Story10 continue to actively distribute and promote SailGP content across a network of 400+ media outlets.
The new distribution agreement includes broadcast, digital and social platforms and covers all race highlights, pre- and post-race reaction, as well as athlete features and social initiatives.
SailGP Chief Content Officer Melissa Lawton, said, “As SailGP continues to expand its calendar and its teams, we are also attracting larger audiences than ever to our world class broadcast product. Our successful partnership with Story10 will once again allow us to serve our dedicated fans, wherever they are in the world, and welcome new ones to SailGP in Season 3.”
James Dobbs, Managing Director of Story10’s parent company SNTV, said, “We’re thrilled to renew our partnership with SailGP. After the success of the second season, it is fantastic to continue building exposure of SailGP’s brand through our unique global distribution network, driving international reach and fan engagement for SailGP, whilst delivering high quality sporting drama to our audiences worldwide.”
The third season of SailGP began 14th May in Bermuda, the next round takes place in Chicago on 18th and 19th June.
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