The National Football League (NFL) has announced a new three-year partnership with ITV, which includes broadcast of Super Bowl LVII.
Under terms of the agreement, the UK free-to-air broadcaster will show two of the season’s three London Games in addition to the climax of the season, Super Bowl LVII.
This year, Super Bowl takes place at State Farm Stadium in Glendale, Arizona, on Sunday 12th February.
ITV’s coverage will also include a series of hour-long weekly shows, fronted by experienced sports presenter and Sports Industry Awards host Laura Woods alongside two-time Super Bowl winner Osi Umenyiora and former NFL cornerback Jason Bell.
The new partnership marks the NFL’s return to ITV for the first time since the network aired the last of its three consecutive Super Bowls in 2007.
Niall Sloane, ITV Director of Sport, said, “This deal will bring to ITV viewers the very best of the NFL each week in our highlights shows throughout the season as well as key live games. We’re delighted to be able to offer viewers, free to air, across our channels as well as the ITV Hub, the unique spectacle and action the NFL brings.”
Henry Hodgson, Managing Director, NFL UK, added, “This is another significant milestone for the NFL in this country. We have enjoyed seven fantastic years of NFL coverage on BBC TV and the time is right to take advantage of the opportunities offered by a new partnership with ITV. When you look at the development of the NFL in the UK in recent years – with momentum behind fan growth, more London games, successful British players in the NFL, the launch of an Academy and a charitable foundation – this announcement is another sign of our ambition to grow and develop the sport in the UK.”
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