The National Football League (NFL) has announced a new long-term partnership with sports technology company Genius Sports.
Under terms of the agreement, London-based Genius Sports will remain as the exclusive distributor of the NFL’s official live game data and Next Gen Stats (NGS) feeds to global media and betting markets until the end of the 2027/28 season.
According to a statement, the extended agreement ‘also includes exclusive right to distribute, digital advertising inventory and marks and logos to global sportsbooks, and NFL low latency Watch & Bet live game video feeds to international sportsbooks, as well as integrity monitoring services for all NFL games.’
“Since our partnership began in 2021, Genius Sports has been an integral part of taking our official data feeds to market and working with sportsbooks to develop new ways for fans to engage with the NFL,” said Brent Lawton, Vice President, Business Development & Strategic Investments for the NFL. “We’re excited to extend our relationship with Genius and look forward to working with them to develop the next generation of NFL fans.”
“We are thrilled to extend our partnership with the NFL for five further seasons from today, through Super Bowl LXII,” said Mark Locke, CEO of Genius Sports. “In just two years, the NFL and Genius Sports have set a new standard for data-driven fan engagement, and we look forward to powering immersive experiences for NFL fans, broadcasters, teams, sportsbooks, brands and more. Also, Genius Sports will continue to help safeguard the integrity of all NFL games, which is critically important to the NFL, by continuing to provide our 24/7 bet monitoring services.”
The 2023 NFL season is will begin on 7th September.
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