IMG has secured an agreement to exclusively manage the National Football League’s (NFL) media rights in over 30 international markets across Asia and Europe.
The three-year deal, which commences in 2024, will see Endeavor-owned IMG manage the NFL’s network of broadcast deals across the territories for its current rights cycle.
The UK is not included in the agreement.
According to a statement, IMG will also provide ‘strategic advice and guidance on the local media landscape’ across the regions.
“Together with help from IMG, we will strategically and effectively reach new audiences and current fans around the world in the seasons ahead.”
Terence Ihm, Director, International Business Development at the NFL
Terence Ihm, Director, International Business Development at the NFL, commented, “We’re thrilled to be working with IMG in our efforts to expand the NFL’s media footprint in over 30 international markets across Asia and Europe. Together with help from IMG, we will strategically and effectively reach new audiences and current fans around the world in the seasons ahead.”
Rebecca Levin, VP, Media for North America at IMG, added, “The NFL is home to some of the most valuable media rights in world sport. Harnessing our expertise as global media specialists, with local experts, we look forward to working with the NFL to drive further value from its media rights in these international territories.”
The deal strengthens IMG and Endeavor’s relationship with the NFL, which includes work across social media, licensing, hospitality, athlete representation, and broadcasting the NFL’s games live via the IMG-owned in-flight and in-ship channel, Sport 24.
The NFL kicks off its International Series on Sunday 1st October when the Jacksonville Jaguars face the Atlanta Falcons at Wembley Stadium.
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