HYTRO NETS NORRIE INVESTMENT

British tennis player Cam Norrie has been announced as a sport advisor and investor in global blood flow restriction brand Hytro.

Following on from Hytro’s announcement of a wider public investment funding round, the British male number one tennis player has now become involved in the London-based business.

Norrie, who has used Hytro products over the last season, has been named as a Hytro ‘Pro Sport Advisor and Investor’.

The company has also stated that Norrie will ‘bring a wealth of experience and a deep understanding of the importance of fitness and recovery from the world of professional sports’ to help support the expansion of Hytro’s BFR wearable.

Norrie, commented, “I’ve experienced the incredible benefits of BFR (Blood Flow Restriction) and Hytro wearables first hand, and I’m excited to join forces with the company as an advisor and investor. With Hytro making BFR much easier to deliver, I’ve been able to work harder between tournaments and recover quicker.

“After seeing how my team and Dr Warren Bradley have been able to introduce BFR so easily into my own training, it was a no-brainer to come onboard and help them find ways to support even more athletes like me.”

Norrie is joined by his wider coaching and physio team Julian Romero and Vasek Jursik who are also personally investing in the brand, as well as ex Lions and Wales rugby union captain Sam Warburton.

Raj Thiruchelvarajah, CEO and Co-Founder of Hytro, added, “We are honoured to welcome Cam Norrie to the Hytro family. His dedication to his sport and his unwavering commitment to fitness and recovery align perfectly with our mission.

“It is inspiring to see the reputation we have built within professional sports already, that has seen us work with the likes of Cam and so many other world leading athletes. Together with his help, we look forward to expanding into new targets and territories, as we unlock BFR for the benefit of some many more people worldwide.”

Hytro currently works with over 60 professional sports teams across the UK and US including; St Helens RLC, Leeds Rhinos, Bath Rugby, Newcastle Falcons, Aston Villa FC, Rangers FC, Blackburn Rovers FC, and Everton FC.