NFL FINDS NEW HOME ON YOUTUBE

NFL Game Pass will soon be available as a YouTube Primetime Channel in the UK and Germany, as a result of a new partnership between the video sharing platform and sports streaming service DAZN.

According to a statement, the dedicated channel will be run on a subscription-based model, with fans able to access a comprehensive library of NFL Game Pass content, including game replays, Game in 40, Sunday in 60, RedZone, highlights, analysis and half time shows.

American football fans in the UK will also able be able to access two live games per week on a 24-hour tape delay.

Initially only available in the UK and Germany, NFL Game Pass will launch in further countries as YouTube’s Primetime Channel service rolls out internationally.

Shay Segev, DAZN Group CEO, said, “DAZN’s global partnership with YouTube underscores our commitment to making the premium sports content more accessible and engaging for fans. Launching our relationship by making NFL Game Pass available in the UK and Germany demonstrates the quality of content we plan to distribute via YouTube globally. DAZN Group, with its rich history in sports streaming, and YouTube, the premier online video platform, are the perfect partners to deliver real value for sports fans.”          

Richard Lewis, YouTube (UK and Ireland) Director of Partnerships, added, “We are thrilled to partner with DAZN to bring NFL Game Pass to YouTube as a Primetime Channel. This is exciting news for American Football fans in the UK and Germany, who will now be able to enjoy seamless access, an expanded sports lineup, and a frictionless subscription experience all within the YouTube app.

 “This marks a significant milestone as our first premium sports launch internationally on YouTube, stepping beyond borders to bring the thrill of NFL to fans around the world. Our mission is to grow the NFL fan base globally and add value to our incredible partners by creating a community of passionate subscribers, transforming every touchdown and highlight into an unforgettable experience.”