The ATP has extended its partnership with French sports and fashion clothing brand Lacoste.
The new agreement, which runs from 2024 to 2026, will see Lacoste continue as the official outfitter of the ATP Tour.
Lacoste, which has partnered with the ATP Tour for over 20 years, is the global tennis tour’s longest-standing partner.
The iconic brand will continue to outfit ATP staff and officials, including chair umpires, as well as gaining brand exposure via the ATP Tour’s fast-growing social and digital channels.
The deal strengthens Lacoste’s growing connection with tennis. It is also tournament sponsors of the Madrid and Miami ATP Masters 1000 events and the Roland-Garros grand slam. It’s also the tracksuit supplier to the French Tennis Federation and its teams.
The brand’s roster of ambassadors includes tennis stars Daniil Medvedev, Grigor Dimitrov, Ugo Humbert, Venus Williams, Fiona Ferro and men’s world No.1 Novak Djokovic.
ATP Chief Business Officer, Daniele Sano, said, “For more than 20 years our partnership with Lacoste has blended tennis and style. It’s a timeless legacy of excellence we’re proud to continue, embodying the spirit of sportsmanship and elegance on and off the court.”
Lacoste CEO, Thierry Guibert, added, “As we renew our partnership with the ATP Tour, we look forward to continuing our journey of uniting communities across the world through a passion for tennis, performance, and elegance. Together, we celebrate the synergy of our rich legacies, marked by 90 years of Lacoste’s iconic style and 50 years of ATP’s remarkable contribution to the world of tennis.”
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