Co-op Live, the new music, entertainment, and sports venue, has announced a partnership with Event Cup Solutions.
The company behind the ‘ONE Planet ONE Chance Reusable Cup System’ will become the official supplier of reusable cups to the venue when it opens in April.
The five-year deal comes after research has found reusable cups can reduce emissions by up to 87% compared to single-use cups.
Gary Roden, Executive Director and General Manager of Co-op Live, said, “By having sustainability at the core of what we do, Co-op Live is setting a new example to arenas around the world.
“Alongside our other climate-focused features, using recyclable cups is a simple and obvious way to significantly reduce our waste. Partnering with Event Cup Solutions sees us working with one the most innovative, climate certified and forward-looking companies in the industry who will play a massive role in helping us achieve our sustainability objectives.”
John Reeves, Director of Event Cup Solutions, added, “We are incredibly proud to be working with Co-op Live to bring this unique venue to fruition. Since we launched in 2019, we have been committed to educating visitors at a host of UK venues about the environmental benefits of reuse and are thrilled that we will be playing an integral part in helping Co-op Live achieve its sustainability goals.
“Over the past four years we have operated within many music venues, sports stadia, and festival sites to encourage visitors to return our sustainable ONE Planet ONE Chance reusable cups to convenient collection points located throughout the venues. We measure our success on cup retention and helping venues minimise their emissions and boost their green credentials.”
The National Football League (NFL) has appointed ETM Group, ARC Inspirations, and Regional Taverns as its UK sports bar partners for the 2024 season.
ETM Sports Pubs & Kitchens will serve as the home of NFL hospitality in London, ARC Inspirations and its BOX venues as flagships in the Midlands and the North of England, and Regional Taverns, the operator of Ludo Sports Bar & Kitchen in Bath, as the partner in the South West.
Henry Hodgson, General Manager of NFL UK & Ireland, said, “This partnership will enable us to take our games and NFL broadcasts to new audiences in the UK. The NFL is best enjoyed with other fans – we’re excited that this partnership will allow sports fans to meet up at these great venues and watch NFL games together.”
Sports data and analytics company Stats Perform has partnered with MyCoach Pro to launch Opta Pro Hub.
The platform aims to ‘help professional football teams facilitate the early identification of recruitment prospects, internal development of players, and squad pathway management through the academy and into the first team.’
Opta Pro Hub will combine Stats Perform’s existing scouting management solutions, used by scouting departments at hundreds of football clubs and national FAs, with multiple new athlete management modules from MyCoach Pro to deliver a performance system.
Steve Xeller, Chief Revenue Officer at Stats Perform, said, “We are delighted to work with MyCoach Pro to launch Opta Pro Hub. The new platform is a comprehensive solution for clubs – it provides every high-performance department with the tools they need to thrive. It will equip scouting operations to recruit smarter. Coaches and analysts can undertake detailed reviews of every match or training session, informed by multiple integrated data sources, alongside their own reports. Fitness staff are able to monitor daily player load. We are confident that professional clubs of all sizes will benefit from Opta Pro Hub and that it will improve operations for every men’s and women’s squad, from the first team to the academy.”
Cindy Spaziani, Chief Executive Officer of MyCoach Pro, added, “We are proud to have been chosen by the world’s leading sports data company to help develop Opta Pro Hub, which combines Opta data and state-of-the-art scouting tools. In working together, we will ensure that recruitment staff can operate with maximum efficiency and access time-critical information quickly – whether they are at the stadium, training centre or on-the-go.
“We are also looking forward to sharing our knowledge of athlete management, providing teams with access to new tools for tracking every player’s physical, technical and tactical development, through each age group and into the senior football environment.”
Global media company MKTG has announced the appointment of Alex Gummer as Senior Vice President, EMEA, at dentsu Sports Analytics.
Alex has experience working closely with rights holders and leading data projects for organisations including Saracens RFC, Wimbledon, the IOC, UEFA and the LTA.
Alex Gummer, said, “Really excited to join the team at MKTG EMEA. Looking forward to meeting up with some brilliant clients and colleagues in the dentsu network.”
London-based PR firm Hanover Communications has launched Hannover Sport.
This move will combine the agency’s ‘established sporting expertise in the fields of brand storytelling, strategic and corporate communications, fan engagement, sponsorship activation and public affairs, to provide a leading sport communications offering.’
Hanover currently develops campaigns for brands, rights holders, sponsors, broadcasters and regulators including NFL UK, UFC, British Horseracing Authority, SAUDIA, StubHub International, and has previously worked with the Premier League, England and Wales Cricket Board, Sky Sports and Abu Dhabi HSBC Championships.
Rebecca Hargreaves, former Director at The Playbook, has been appointed Director of Hanover Sport.
Rebecca Hargreaves, Director at Hanover Sport, said, “Hanover has a lot of experience working with major brands in the world of sport across different disciplines and markets. The launch of Hanover Sport collates all this expertise into a compelling offering.
“Sport provides so much opportunity for brands to grow but the business of sport is complex, so you need to understand the ecosystem – from fans to journalists, leaders to policy makers. We understand this and most importantly know how to tell brand stories rooted in sport. By combining this expertise, we are able to partner with organisations and brands to really help them grow.”
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