Tuesday 13th February 2024, 6:00 PM – 7:00 PM 

ADWEEK

The end of the third-party cookie presents sports marketers with a unique opportunity to transform the way they reach their audiences and engage with fans. The good news is that many rightsholders and brands have a treasure trove of first-party data that, when properly activated and connected, can provide a comprehensive understanding of fan behavior and intent. This can enable sports marketers to provide the tailored digital experiences and personalization that fans crave.

Wednesday 7th February 2024, 4:00 PM – 5:00 PM

The Future Leader Forum

SPECIAL GUEST: Rugby World Cup™ Champion Ashwin Willemse

You don’t need the best players to win. You need the best team players to win your World Cup, both in the arena of sports and business…

Says Mike Greenaway, Multimedia Journalist, IOL Sport: “At the World Rugby Awards in Paris, Etzebeth was the only South African named in the tournament’s Dream Team. It featured five Irishmen, five Frenchmen, four New Zealanders and a solitary Springbok.

This interactive MasterClass will reveal the TOP10 Critical Success Factors that enabled the winning teams to foster team cohesion and optimize team communication:

Tuesday 27th February 2024, 12:00 PM – 13:00 PM

Thursday 7th March 2024, 10:25 AM – 4:20 PM

Equality Leaders

Our Summit sets the stage for women leaders and change agents across the sport, tech, energy, and life sciences industries, each facing unique challenges, to coalesce and open dialogues to learn from one another how they are investing in building more equitable systems to balance people, planet, and profit.

Women leaders and their allies continue to redefine the status quo, shifting old social contracts between employers and employees with distinct expectations about workplace environment, culture, and support.

15th March 2024 & 17th May 2024

City Football Leadership Institute

Building a strong and recognisable brand is crucial in the highly competitive worlds of sport and business. This masterclass will equip participants with the knowledge and skills required to establish and maintain a successful brand in both the global sports industry and beyond.

This masterclass offers unrivalled insight and access to industry experts and has been tailored to provide an immersive learning experience for those seeking to gain a comprehensive understanding of the key principles and strategies involved in growing a global brand by exploring this topic through well-crafted subjects that provide unique insights into the industry.

Masterclasses will be delivered via a one-day in-person experience in central London, followed by ten hours of online content that will be split across multiple two-hour live virtual sessions.