The Ladies European Tour (LET) has announced adidas as its official apparel supplier in a new three-year deal.
As per the agreement, the German apparel company will provide uniforms, footwear, and accessories to all LET staff.
The first instance of LET staff wearing adidas apparel will be on Thursday 8th February when the LET golf season gets underway in Kenya.
Andrew Law, General Manager for adidas Golf, EMEA, said, “As we embark on this exciting journey with the Ladies European Tour, it’s truly remarkable to witness the depth of talent and passion within women’s golf. Partnering with the LET allows us to amplify the voices of these extraordinary athletes and showcase their incredible skills to the world.
“We are committed to empowering and celebrating women in golf, and our collaboration with the LET underlines this dedication. Together, we strive to elevate the women’s game, inspire future generations, and create unforgettable moments on and off the course.”
Fiona Harold, Commercial Director at the LET, added, “We are so excited to welcome adidas into the LET family for the next three years. adidas is a truly global and inclusive brand, clearly committed to women’s golf which they showcase through their existing relationships with several LET members and the AIG Women’s Open.
“This partnership is a great fit for both organisations. As a global Tour, partnering with adidas provides the LET with exciting opportunities and we look forward to working with them as we continue to grow women’s golf across the globe.”
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