ARSENAL SCORES TRAINING GROUND PARTNER

Arsenal FC has partnered with Dubai-based luxury real estate company Sobha Realty in a deal that sees its London Colney training ground renamed.

As per the agreement, Sobha Realty will become a principal partner of the Premier League football club and the official training kit sleeve partner for the club’s men’s and women’s teams. 

In addition, the Gunners’ London-based training centre will be renamed the Sobha Realty Training Centre (formerly London Colney).   

Juliet Slot, Chief Commercial Officer at Arsenal, said, “Sobha Realty is a dynamic business with big ambitions. We’re excited to build on our partnership and tap into their extensive knowledge in property development. Their unrivalled experience will help us understand and explore the opportunities available to us, ensuring we’re always moving forward with world-class facilities for the future. 

“Our exciting new deal is a strong sign of our commitment to building mutually beneficial partnerships which support the objectives of both Arsenal and our partner. This is a groundbreaking agreement for both of us, with Sobha becoming our first ever training ground naming rights partner, supporting their global growth ambitions as they seek to establish a stronger presence worldwide. 

“Our new partnership shows the strength of our commercial proposition and our ability to grow sustainably by developing commercial opportunities that can be invested back into our club. There has never been a better time to join us on our journey.” 

Ravi Menon, Co-Chairman of Sobha Realty, added, “At Sobha Realty, we aim to establish robust partnerships that transcend boundaries, and our journey with Arsenal exemplifies this ethos. From securing the naming rights at The WM club to becoming a principal partner and renaming the club’s training ground as Sobha Realty Training Centre, highlights the evolution of our collaborations and our commitment to fostering excellence. 

“Together, we seek to leave a lasting legacy and make a significant impact that goes beyond sponsorship. This collaboration represents our commitment to quality, expansion and innovation, not just in the US and the UK, but on an international scale. Our global targets complement Arsenal’s remarkable legacy and together we aim to explore new horizons.”