BOXXER has announced a media rights partnership with NBC Sports that will see the UK boxing promoter’s events broadcast to US audiences.
The bouts will stream exclusively on NBC Universal’s streaming platform Peacock in the US.
BOXXER, founded by the UK’s youngest licensed promoter Ben Shalom, airs its events live and exclusively on Sky Sports in the UK and Ireland, after the leading UK sports broadcaster signed BOXXER as its exclusive British provider of boxing content in a landmark deal in 2021.
The deal will see BOXXER fight nights added to NBC Sports’ portfolio of sport programming, which includes the Olympic Games, Premier League, Sunday Night Football, golf and more.
Ben Shalom, Founder and Chief Executive Officer of BOXXER, said, “We’re delighted to announce this landmark partnership with NBC Sports, in what is a major moment for the company, allowing audiences across the USA to watch our stars in action throughout the year. NBC Sports reaches millions of fans every day, providing an incredible platform Stateside for BOXXER and our elite roster. We look forward to kickstarting the partnership with a huge show on 21st October, as Joshua Buatsi and Dan Azeez put it all on the line at The O2 in London.”
Gary Quinn, Vice President, Programming & Owned Properties, NBC Sports, added, “We’re excited to bring boxing back to NBC Sports and, with the sport’s debut on Peacock, begin a new chapter in NBC Sports’ storied boxing history.”
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