England Athletics has partnered with endurance sports nutrition brand Science in Sport (SiS).
As part of the agreement, SiS will provide nutritional support to enhance athletes’ training and competition capabilities.
The deal does not just span elite runners but will extend its benefits to the broader running community.
The new relationship will also focus on propelling its Marathon Programme by ‘optimising the performance and well-being of athletes involved.’
Chris Jones, Chief Executive Officer of England Athletics, said, “We are thrilled to partner with SiS Endurance Sports Nutrition across England Athletics and especially across our Marathon Programme. This collaboration signifies a major step forward in our mission to create an environment that nurtures exceptional talent and fuels high performance.
“SiS’s expertise and commitment to innovation align perfectly with our vision, and we look forward to the transformative impact this partnership will have on our athletes.”
Sam Driver, Commercial Director, Performance Solutions, commented, “This is a fantastic partnership for our business. It rapidly expedites our scientific pursuits to innately understand the endurance runner and how best to optimise their fuelling strategies.
“We hope through this partnership we will be able to provide a performance advantage to England Athletics athletes and also fuel our innovation pipeline to create the worlds best products for an endurance running audience. This partnership demonstrates SiS standing and stature in the industry and we are delighted to be chosen by England Athletics to partner on this venture.”
Tom Craggs, National Endurance Manager (Off Track) at England Athletics, added, “Through our partnership with SiS, we’re fuelling the future of marathon running, embracing innovation and empowering athletes to reach new heights. Together with SiS, we are poised to achieve remarkable milestones in the world of running.”
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