The Hexagon Cup padel tournament has announced a ‘landmark broadcast deal’ with Warner Bros. Discovery.
The agreement will see the inaugural edition of the tournament, which takes place in February 2024, broadcast on the Eurosport television channel and streamed on the Eurosport App.
Additionally, the Hexagon Cup will be streamed on discovery+ in selected European markets, including Austria, Denmark, Finland, Germany, Italy, the Netherlands, Norway, Sweden, the United Kingdom and Ireland.
In total, the event will be broadcast on 64 markets across Europe and Asia.
“We are thrilled to partner with Warner Bros. Discovery for the broadcast of the Hexagon Cup,” said Simon Freer, Chairman of Hexagon Cup. “This collaboration represents a significant milestone for the Hexagon Cup and padel as a whole. Warner Bros. Discovery’s extensive reach and commitment to delivering high-quality sports content provides a fantastic opportunity for both seasoned fans and newcomers to engage with the sport we love.”
Trojan Paillot, SVP Sports Rights Acquisitions and Syndication, Warner Bros. Discovery Europe, added, “We have a strong track record of growing sports and bringing them to new audiences by providing our viewers with the most varied and localised premium live sports anywhere. We’re pleased further expand this offer for fans across Europe and Asia by adding one of the world’s fastest growing sports to our portfolio.”
The Hexagon Cup gets underway on 31st January and concludes on 4th February at Spain’s Madrid Arena.
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