The National Football League (NFL) has announced London-based financial services company IG as a presenting partner for the London Games 2022 and lead partner for NFL UK.
The partnership will also see the provider of online trading and investments become an official partner of the NFL.
As part of the new partnership IG branding will be on display at the London Games this October, with IG fan experiences on gameday.
The deal also includes sponsorship of the gameday ‘Player of the Match Award’, voted for by fans present in the stadium.
In addition, IG will become lead sponsor of NFL television broadcast Sunday Night Football on Sky Sports, sponsor of NFL lifestyle programming on Sky Sports NFL and have sponsorship idents across two of the NFL London Games on ITV, as well as Super Bowl live and The NFL Show on Friday evenings on ITV.
NFL UK General Manager, Henry Hodgson said, “We are delighted to partner with IG as lead partner for NFL UK. With three games being played in London in 2022, and a focus on growing the game at every level in the UK in the coming years, it is an exciting time of growth for the NFL here.
“We look forward to working closely with IG in our shared ambitions to help take our game to new audiences.”
Louis Bridger, Head of IG UK, added, “We’re very excited at the prospect of partnering with the NFL as they continue to grow their audience in the UK. The London Games in particular are always special occasions, and we can’t wait to play our part in bringing such inspiring experiences to both the fans in attendance and everyone watching at home.”
The London Games, a series of annual regular season games played in the English capital, kicks off on Sunday 2nd October when Minnesota Vikings face New Orleans Saints at the Tottenham Hotspur Stadium. Games also take place on 9th October and 30th October, with the latter hosted at Wembley Stadium.
