The National Football League (NFL) has agreed a 10-year partnership with sports and entertainment platform DAZN Group.
The deal will see DAZN deliver NFL Game Pass International (NFL GPI) on its platform, beginning with the 2023 season.
NFL GPI enables fans outside the USA to watch every NFL matchup throughout the regular season and postseason, including the Super Bowl.
This offers DAZN subscribers the chance to add all NFL games to their package, as well popular RedZone broadcast on Sunday nights. NFL GPI will be available through the DAZN app either as a standalone subscription or an add-on to an existing DAZN package to customers worldwide, excluding China.
However, Sky Sports and ITV still hold their rights to broadcast the NFL in the UK until 2025, meaning their coverage will not be changing.
DAZN claims that the NFL will gain access to its ‘data-driven technology, global distribution network and marketing capabilities’ to be able grow and engage new audiences and build on its growing international fan community.
NFL Commissioner Roger Goodell, said, “Growing the NFL globally is a key strategic priority for the League and our 32 Clubs. We are excited to partner with DAZN to help us accelerate this effort,”
“Our goal has always been to make our games available to as many fans as possible, and we are confident that DAZN’s innovative viewing experience technology will best serve millions of viewers around the world while also engaging a new generation of international NFL fans.”
DAZN CEO Shay Segev, added, “The NFL is the premier sports media property, and DAZN is incredibly excited that they have chosen us as their international partner.”
“DAZN is the only company that is single-mindedly focused on delivering the very best digital experience for sports fans worldwide and I am confident that we will deliver a superb experience for NFL fans, while helping the league engage new markets and demographics in the sporting phenomenon that is NFL.
“We can’t wait to bring all the drama, passion and excitement that the NFL is renowned for to our customers as we continue to build the ultimate global destination for sports fans.”
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