NSE SEALS PRINGLES DEAL

NSE has announced a new partnership with snack brand Pringles.

The deal sees Pringles become an official partner of the British University Esports Championship (BUEC) and follows a previous collaboration between the two organisations on the ‘Stay in the Game’ campaign.

BUEC, which has been described as the focal point of the university esports ecosystem, has hosted 15,000 matches with participation from 2,200 teams and 111 universities in the past academic year.

As per the fresh agreement, Pringles will join NSE at Insomnia the Gaming Festival i72 where NSE will be staging the finals of the BUEC, and the Esports University of the Year will be crowned.

Pringles will benefit from its own dedicated space within the NSE area for visitors to engage with and will be alongside other partners from the NSE roster such as Intel, Scan Computers, Monster Energy, UNiDAYS and DrayTek.

Alex Coulson, Managing Director at NSE, commented, “This latest partnership with Pringles is testament to the power of the NSE community. We are so happy that brands like Pringles are expanding their commitment to grassroots esports and gaming. The students had a great time competing in the Pringles #StayInTheGame challenges last year and together, we can’t wait to craft more unforgettable experiences for our players and dedicated fans of Pringles.”

Evie Pickering, Brand Activation Executive at Pringles UK, added, “It’s great to sign with NSE, reaffirming our commitment to connecting with university students and expanding our footprint in the university esports scene. This collaboration reinforces our belief in the power of bringing people together to create unforgettable moments. We can’t wait to see the incredible passion and talent that these students will undoubtedly showcase.”