Premiership Rugby has announced a new partnership with London-based digital agency Fifty Digital.
Following a pitch process, Fifty Digital has been appointed as Gallagher Premiership Rugby’s new creative social media agency, tasked with delivering the league’s objectives through market-leading content.
After three seasons of disruption due the COVID-19 pandemic, and recent financial troubles for the likes of Worcester warriors and Wasps, Premiership Rugby has undergone a major strategic reset.
As part of the new partnership, Fifty Digital will look to build a strategic plan and focus on new formats and platforms to foster a more contemporary creative approach for rugby, as well as aligning content to the national and international rugby calendar throughout the season.
According to a statement, Fifty Digital will be tasked with helping the league to ‘define an approach to social storytelling that increases awareness and visibility for Premiership Rugby.’
“Our challenge this season is to grow the game, to ensure more and more people have the opportunity to see the brilliant action in Gallagher Premiership Rugby“
PAUL MORGAN, PREMIERSHIP RUGBY
Fifty Digital, which describes itself as a creative and social media agency that specialises in sponsorship and sport, will also play a role in milestone moments throughout the season, such as the Rainbow Laces campaign.
Paul Morgan, Communications Director, Premiership Rugby, said, “We are thrilled about our new partnership with Fifty Digital. On the pitch, we are enjoying a sensational season with more than 40 tries and 300 points last weekend from our five matches.
“Our challenge this season is to grow the game, to ensure more and more people have the opportunity to see the brilliant action in Gallagher Premiership Rugby which is where Fifty Digital’s expertise will help us.
“Fifty Digital’s reputation in the wider sports industry speaks for itself, and we are excited to see the impact that their creativity can bring to our channels. We are creating unmissable world-class sporting entertainment, which is accessible to all, so it is great to have Fifty Digital on board to assist in taking our storytelling to the next level.”
Marcus Keith, Managing Director at Fifty Digital, said, added, “We are delighted to be working with Premiership Rugby and their fantastic team. It’s certainly been a busy start to the season, but the agency really enjoying the incredible storytelling opportunities and are very confident we can assist Premiership Rugby in achieving their visibility and growth objectives.”
As well as the top division of the English rugby union system, Premiership Rugby also runs the Premiership Rugby Cup and is a partner in the running of both of rugby union’s top European competitions – the Heineken Champions Cup and European Challenge Cup.
